SlideShare una empresa de Scribd logo
1 de 32
Open Social Media: Free and Open Education
Why SlideShare is the greatest
Lead generation tool and how to use it
Sherry Nouraini
Founder/President
Captive Touch
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Your SlideShare Profile
Open Social Media: Free and Open Education
Your SlideShare Profile
Open Social Media: Free and Open Education
What can you do other than uploading presentations
Open Social Media: Free and Open Education
What can you do other than uploading presentations
Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel
(Pro Account)
Open Social Media: Free and Open Education
Discover- Google Search
Open Social Media: Free and Open Education
Discover- SlideShare Search
Open Social Media: Free and Open Education
View-Analytics
Open Social Media: Free and Open Education
View-Analytics
Open Social Media: Free and Open Education
Contact- Leads Campaign
Open Social Media: Free and Open Education
Contact- Leads Campaign
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Contact- Leads Campaign
Choose the position of the
lead form
Open Social Media: Free and Open Education
Download-Analytics
Who has downloaded
Who has shared on
Twitter
Open Social Media: Free and Open Education
Follow up
Setup a meeting to
follow up
Send a presentation
Open Social Media: Free and Open Education
Send presentation, watch how they like it!
Open Social Media: Free and Open Education
Follow up-Schedule a meeting
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Satisfaction and advocacy
Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel
(Pro Account)
Open Social Media: Free and Open Education
Setup Google Plus Authorship on SlideShare
View presentation by Mark Traphagen
http://www.slideshare.net/marktraphagen/how-to-
claim-google-authorship-for-slideshare
Open Social Media: Free and Open Education
Thank you for listening
Any questions?
You can find me here:
opensm@captivetouch.com
http://www.twitter.com/snouraini
http://www.facebook.com/captivetouch
http://www.gplus.to/sherrynouraini
http://www.linkedin.com/in/sherrynouraini
Open Social Media: Free and Open Education
What’s new in social media
and
What does this mean for you?
August 2nd, 2013
Sherry Nouraini
Founder/President
Captive Touch
Open Social Media: Free and Open Education
Facebook
• Mark your calendar for a Facebook press
event:
 When: Tuesday August 6th
, 10 AM PST
 What: Upcoming changes to newsfeed
Algorithm
Explanation of how it works.
Open Social Media: Free and Open Education
• Facebook is rocking mobile advertising
• 41% of Facebook Ad revenue comes from
mobile
• Should you be focusing on mobile Ads
• My suggestion would be to start with an Ad that
that is served on both desktop and mobile
• Take advantage of the new detailed Ad
reporting feature to see where your ads are
preforming best, and then decide
Open Social Media: Free and Open Education
Facebook
• Facebook is rolling out embedded posts
Open Social Media: Free and Open Education
Facebook Like, comment right from embed
Open Social Media: Free and Open Education
How to take advantage of this feature
When it becomes available
• Your discussions on Facebook could be a great
source of ideas for blog posts
• Take the discussion to your blog and give people
some context so they want to engage with you
and like your page
• Create outstanding Facebook posts such that
people will want to embed it!
Open Social Media: Free and Open Education
• LinkedIn: Threaded commenting and liking of
comments for influencer posts.
Open Social Media: Free and Open Education
Did you like what you heard?
• Please like and share the video
• Want to be notified about future workshops?
• Would you like to give us your feedback?
Please answer this short survey:
http://bit.ly/feedback_sm
• Please ask questions

Más contenido relacionado

Más de Sherry Nouraini, PhD

What's new in social media and what it means for you Week of March 11th
What's new in social media and what it means for you Week of March 11thWhat's new in social media and what it means for you Week of March 11th
What's new in social media and what it means for you Week of March 11thSherry Nouraini, PhD
 
The new Facebook newsfeed transforms our experience
The new Facebook newsfeed transforms our experienceThe new Facebook newsfeed transforms our experience
The new Facebook newsfeed transforms our experienceSherry Nouraini, PhD
 
Guerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital AgeGuerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital AgeSherry Nouraini, PhD
 
State of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjustState of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjustSherry Nouraini, PhD
 
What is Thought leadership and what does it take to be one?
What is Thought leadership and what does it take to be one?What is Thought leadership and what does it take to be one?
What is Thought leadership and what does it take to be one?Sherry Nouraini, PhD
 
What does it take to be effective on Twitter
What does it take to be effective on TwitterWhat does it take to be effective on Twitter
What does it take to be effective on TwitterSherry Nouraini, PhD
 
What does it take to create a successful Facebook campaign? A case study.
What does it take to create a successful Facebook campaign?  A case study.What does it take to create a successful Facebook campaign?  A case study.
What does it take to create a successful Facebook campaign? A case study.Sherry Nouraini, PhD
 
What does it take to gain business value from Facebook?
What does it take to gain business value from Facebook?What does it take to gain business value from Facebook?
What does it take to gain business value from Facebook?Sherry Nouraini, PhD
 
What does it take to create an effective blog?
What does it take to create an effective blog?What does it take to create an effective blog?
What does it take to create an effective blog?Sherry Nouraini, PhD
 
What does it take to find time for social media
What does it take to find time for social mediaWhat does it take to find time for social media
What does it take to find time for social mediaSherry Nouraini, PhD
 
Ten guiding principles for successful social media marketing
Ten guiding principles for successful social media marketingTen guiding principles for successful social media marketing
Ten guiding principles for successful social media marketingSherry Nouraini, PhD
 

Más de Sherry Nouraini, PhD (18)

What's new in social media and what it means for you Week of March 11th
What's new in social media and what it means for you Week of March 11thWhat's new in social media and what it means for you Week of March 11th
What's new in social media and what it means for you Week of March 11th
 
The new Facebook newsfeed transforms our experience
The new Facebook newsfeed transforms our experienceThe new Facebook newsfeed transforms our experience
The new Facebook newsfeed transforms our experience
 
Guerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital AgeGuerrilla Marketing in the Digital Age
Guerrilla Marketing in the Digital Age
 
State of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjustState of social media in 2012, predictions for 2013 and how we must adjust
State of social media in 2012, predictions for 2013 and how we must adjust
 
What is Thought leadership and what does it take to be one?
What is Thought leadership and what does it take to be one?What is Thought leadership and what does it take to be one?
What is Thought leadership and what does it take to be one?
 
What does it take to be effective on Twitter
What does it take to be effective on TwitterWhat does it take to be effective on Twitter
What does it take to be effective on Twitter
 
What does it take to create a successful Facebook campaign? A case study.
What does it take to create a successful Facebook campaign?  A case study.What does it take to create a successful Facebook campaign?  A case study.
What does it take to create a successful Facebook campaign? A case study.
 
What does it take to gain business value from Facebook?
What does it take to gain business value from Facebook?What does it take to gain business value from Facebook?
What does it take to gain business value from Facebook?
 
Socialbusiness
SocialbusinessSocialbusiness
Socialbusiness
 
What does it take to create an effective blog?
What does it take to create an effective blog?What does it take to create an effective blog?
What does it take to create an effective blog?
 
What does it take to find time for social media
What does it take to find time for social mediaWhat does it take to find time for social media
What does it take to find time for social media
 
Contentstrategy
ContentstrategyContentstrategy
Contentstrategy
 
Twitter hangout
Twitter hangoutTwitter hangout
Twitter hangout
 
Ten guiding principles for successful social media marketing
Ten guiding principles for successful social media marketingTen guiding principles for successful social media marketing
Ten guiding principles for successful social media marketing
 
Engagement
EngagementEngagement
Engagement
 
Content strategy
Content strategyContent strategy
Content strategy
 
Content strategyseminar
Content strategyseminarContent strategyseminar
Content strategyseminar
 
Creating contentstrategy
Creating contentstrategyCreating contentstrategy
Creating contentstrategy
 

Último

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 

Último (20)

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 

Why SlideShare is the greatest lead generation tool by Sherry Nouraini

  • 1. Open Social Media: Free and Open Education Why SlideShare is the greatest Lead generation tool and how to use it Sherry Nouraini Founder/President Captive Touch
  • 2. Open Social Media: Free and Open Education
  • 3. Open Social Media: Free and Open Education Your SlideShare Profile
  • 4. Open Social Media: Free and Open Education Your SlideShare Profile
  • 5. Open Social Media: Free and Open Education What can you do other than uploading presentations
  • 6. Open Social Media: Free and Open Education What can you do other than uploading presentations
  • 7. Open Social Media: Free and Open Education Discover View Contact/download Follow Up Social Share Comment SlideShare helps you fill the sales funnel (Pro Account)
  • 8. Open Social Media: Free and Open Education Discover- Google Search
  • 9. Open Social Media: Free and Open Education Discover- SlideShare Search
  • 10. Open Social Media: Free and Open Education View-Analytics
  • 11. Open Social Media: Free and Open Education View-Analytics
  • 12. Open Social Media: Free and Open Education Contact- Leads Campaign
  • 13. Open Social Media: Free and Open Education Contact- Leads Campaign
  • 14. Open Social Media: Free and Open Education
  • 15. Open Social Media: Free and Open Education Contact- Leads Campaign Choose the position of the lead form
  • 16. Open Social Media: Free and Open Education Download-Analytics Who has downloaded Who has shared on Twitter
  • 17. Open Social Media: Free and Open Education Follow up Setup a meeting to follow up Send a presentation
  • 18. Open Social Media: Free and Open Education Send presentation, watch how they like it!
  • 19. Open Social Media: Free and Open Education Follow up-Schedule a meeting
  • 20. Open Social Media: Free and Open Education
  • 21. Open Social Media: Free and Open Education Satisfaction and advocacy
  • 22. Open Social Media: Free and Open Education Discover View Contact/download Follow Up Social Share Comment SlideShare helps you fill the sales funnel (Pro Account)
  • 23. Open Social Media: Free and Open Education Setup Google Plus Authorship on SlideShare View presentation by Mark Traphagen http://www.slideshare.net/marktraphagen/how-to- claim-google-authorship-for-slideshare
  • 24. Open Social Media: Free and Open Education Thank you for listening Any questions? You can find me here: opensm@captivetouch.com http://www.twitter.com/snouraini http://www.facebook.com/captivetouch http://www.gplus.to/sherrynouraini http://www.linkedin.com/in/sherrynouraini
  • 25. Open Social Media: Free and Open Education What’s new in social media and What does this mean for you? August 2nd, 2013 Sherry Nouraini Founder/President Captive Touch
  • 26. Open Social Media: Free and Open Education Facebook • Mark your calendar for a Facebook press event:  When: Tuesday August 6th , 10 AM PST  What: Upcoming changes to newsfeed Algorithm Explanation of how it works.
  • 27. Open Social Media: Free and Open Education • Facebook is rocking mobile advertising • 41% of Facebook Ad revenue comes from mobile • Should you be focusing on mobile Ads • My suggestion would be to start with an Ad that that is served on both desktop and mobile • Take advantage of the new detailed Ad reporting feature to see where your ads are preforming best, and then decide
  • 28. Open Social Media: Free and Open Education Facebook • Facebook is rolling out embedded posts
  • 29. Open Social Media: Free and Open Education Facebook Like, comment right from embed
  • 30. Open Social Media: Free and Open Education How to take advantage of this feature When it becomes available • Your discussions on Facebook could be a great source of ideas for blog posts • Take the discussion to your blog and give people some context so they want to engage with you and like your page • Create outstanding Facebook posts such that people will want to embed it!
  • 31. Open Social Media: Free and Open Education • LinkedIn: Threaded commenting and liking of comments for influencer posts.
  • 32. Open Social Media: Free and Open Education Did you like what you heard? • Please like and share the video • Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions