SlideShare una empresa de Scribd logo
1 de 31
Descargar para leer sin conexión
2011   11   26
ESOMAR




2011   11   26
Congress2011
                  •
                  •
                  •
                  •

2011   11   26
Keynote Speakers



                 Richard Wiseman




                                   Marc Lammers



                                                  David Mccandless




2011   11   26
2011   11   26
Gamification



2011   11   26
2011   11   26
2011   11   26
Amos Nathan Tversky
                 Woodrow Wilson School      1937 – 1996
                 Princeton University


                   Novel Prize Winner (2002)



2011   11   26
(A)


                 (B)
                       Tversky & Kahneman (1982, 1983)




2011   11   26
•
                 •
                 •
                 •

2011   11   26
Dan Ariely
                 James B Duke Professor of Behavioral Economics
                 at the Fuqua School of Business




2011   11   26
16%
                 0%
                 84%




2011   11   26
68%

                 32%




2011   11   26
•

                 •




2011   11   26
Gamification?


2011   11   26
2011   11   26
2011   11   26
Satisficing
                     KROSNICK (1991)




2011   11   26
Tourangeau (1984)




2011   11   26
ENGAGEMENT




2011   11   26
2011   11   26
2011   11   26
2011   11   26
2011   11   26
2011   11   26
2011   11   26
Who Loves English?



2011   11   26
From Romania




2011   11   26
From China




2011   11   26
Q&A


2011   11   26

Más contenido relacionado

Destacado

22.11.12 международная логистика
22.11.12 международная логистика22.11.12 международная логистика
22.11.12 международная логистикаAlexey Kablov
 
Latinos and depression presentation 12 (2)
Latinos and depression presentation  12 (2)Latinos and depression presentation  12 (2)
Latinos and depression presentation 12 (2)Julie Radford
 
Making research more brainy 23 june 2011[1]
Making research more brainy 23 june 2011[1]Making research more brainy 23 june 2011[1]
Making research more brainy 23 june 2011[1]Shigeru Kishikawa
 
презентация 6 взаимодействие таможни и бизнеса
презентация 6   взаимодействие таможни и бизнесапрезентация 6   взаимодействие таможни и бизнеса
презентация 6 взаимодействие таможни и бизнесаAlexey Kablov
 
Marketresearchcoverpage 110614005815-phpapp02[2]
Marketresearchcoverpage 110614005815-phpapp02[2]Marketresearchcoverpage 110614005815-phpapp02[2]
Marketresearchcoverpage 110614005815-phpapp02[2]Shigeru Kishikawa
 
Live streaming of video and subtitles with MPEG-DASH
Live streaming of video and subtitles with MPEG-DASHLive streaming of video and subtitles with MPEG-DASH
Live streaming of video and subtitles with MPEG-DASHCyril Concolato
 
Comments on carriage of timed text and visual overlays in MP4
Comments on carriage of timed text and visual overlays in MP4Comments on carriage of timed text and visual overlays in MP4
Comments on carriage of timed text and visual overlays in MP4Cyril Concolato
 
Delivery of Timeline for External Data in MPEG-2 Transport Stream
Delivery of Timeline for External Data in MPEG-2 Transport StreamDelivery of Timeline for External Data in MPEG-2 Transport Stream
Delivery of Timeline for External Data in MPEG-2 Transport StreamCyril Concolato
 

Destacado (20)

Iss
IssIss
Iss
 
Broșură - Prezentarea specializării Marketing din cadrul FEAA, UAIC, Iași
Broșură - Prezentarea specializării Marketing din cadrul FEAA, UAIC, IașiBroșură - Prezentarea specializării Marketing din cadrul FEAA, UAIC, Iași
Broșură - Prezentarea specializării Marketing din cadrul FEAA, UAIC, Iași
 
22.11.12 международная логистика
22.11.12 международная логистика22.11.12 международная логистика
22.11.12 международная логистика
 
Latinos and depression presentation 12 (2)
Latinos and depression presentation  12 (2)Latinos and depression presentation  12 (2)
Latinos and depression presentation 12 (2)
 
20110322 jmrx nextmr_open
20110322 jmrx nextmr_open20110322 jmrx nextmr_open
20110322 jmrx nextmr_open
 
開始原稿
開始原稿開始原稿
開始原稿
 
Making research more brainy 23 june 2011[1]
Making research more brainy 23 june 2011[1]Making research more brainy 23 june 2011[1]
Making research more brainy 23 june 2011[1]
 
20110723 jmrx message_v2
20110723 jmrx message_v220110723 jmrx message_v2
20110723 jmrx message_v2
 
презентация 6 взаимодействие таможни и бизнеса
презентация 6   взаимодействие таможни и бизнесапрезентация 6   взаимодействие таможни и бизнеса
презентация 6 взаимодействие таможни и бизнеса
 
Marketresearchcoverpage 110614005815-phpapp02[2]
Marketresearchcoverpage 110614005815-phpapp02[2]Marketresearchcoverpage 110614005815-phpapp02[2]
Marketresearchcoverpage 110614005815-phpapp02[2]
 
Qrweb2 0 mroc japan
Qrweb2 0 mroc japanQrweb2 0 mroc japan
Qrweb2 0 mroc japan
 
ビッグデータ
ビッグデータビッグデータ
ビッグデータ
 
(抜粋)Jmrx seminar 110523
(抜粋)Jmrx seminar 110523(抜粋)Jmrx seminar 110523
(抜粋)Jmrx seminar 110523
 
Organizarea timpului
Organizarea timpuluiOrganizarea timpului
Organizarea timpului
 
Organizarea de evenimente
Organizarea de evenimente Organizarea de evenimente
Organizarea de evenimente
 
Core banking
Core bankingCore banking
Core banking
 
Mm sys 2013-demo
Mm sys 2013-demoMm sys 2013-demo
Mm sys 2013-demo
 
Live streaming of video and subtitles with MPEG-DASH
Live streaming of video and subtitles with MPEG-DASHLive streaming of video and subtitles with MPEG-DASH
Live streaming of video and subtitles with MPEG-DASH
 
Comments on carriage of timed text and visual overlays in MP4
Comments on carriage of timed text and visual overlays in MP4Comments on carriage of timed text and visual overlays in MP4
Comments on carriage of timed text and visual overlays in MP4
 
Delivery of Timeline for External Data in MPEG-2 Transport Stream
Delivery of Timeline for External Data in MPEG-2 Transport StreamDelivery of Timeline for External Data in MPEG-2 Transport Stream
Delivery of Timeline for External Data in MPEG-2 Transport Stream
 

Más de Shigeru Kishikawa

2012年10月度第33回Jmrx勉強会資料
2012年10月度第33回Jmrx勉強会資料2012年10月度第33回Jmrx勉強会資料
2012年10月度第33回Jmrx勉強会資料Shigeru Kishikawa
 
Jmrx presentation on mro cs to cps ver2c日本語
Jmrx presentation on mro cs to cps ver2c日本語Jmrx presentation on mro cs to cps ver2c日本語
Jmrx presentation on mro cs to cps ver2c日本語Shigeru Kishikawa
 
無題の添付ファイル 00094
無題の添付ファイル 00094無題の添付ファイル 00094
無題の添付ファイル 00094Shigeru Kishikawa
 
無題の添付ファイル 00060
無題の添付ファイル 00060無題の添付ファイル 00060
無題の添付ファイル 00060Shigeru Kishikawa
 
jmrx勉強会:抜粋(デコム)120726
jmrx勉強会:抜粋(デコム)120726jmrx勉強会:抜粋(デコム)120726
jmrx勉強会:抜粋(デコム)120726Shigeru Kishikawa
 
リサーチャーとマーケター原稿2012326
リサーチャーとマーケター原稿2012326リサーチャーとマーケター原稿2012326
リサーチャーとマーケター原稿2012326Shigeru Kishikawa
 
Esomar qualitative 2011(発表用 修正済み)
Esomar qualitative 2011(発表用 修正済み)Esomar qualitative 2011(発表用 修正済み)
Esomar qualitative 2011(発表用 修正済み)Shigeru Kishikawa
 
2012年2月度Jmrx勉強会資料
2012年2月度Jmrx勉強会資料2012年2月度Jmrx勉強会資料
2012年2月度Jmrx勉強会資料Shigeru Kishikawa
 
2011年11月度Jmrx勉強会資料
2011年11月度Jmrx勉強会資料2011年11月度Jmrx勉強会資料
2011年11月度Jmrx勉強会資料Shigeru Kishikawa
 
jmrx勉強会:抜粋(デコム)110831[1]
jmrx勉強会:抜粋(デコム)110831[1]jmrx勉強会:抜粋(デコム)110831[1]
jmrx勉強会:抜粋(デコム)110831[1]Shigeru Kishikawa
 
【公開】Jmrx勉強会資料 110723
【公開】Jmrx勉強会資料 110723【公開】Jmrx勉強会資料 110723
【公開】Jmrx勉強会資料 110723Shigeru Kishikawa
 
20110426 jrmx講演資料(配布版)
20110426 jrmx講演資料(配布版)20110426 jrmx講演資料(配布版)
20110426 jrmx講演資料(配布版)Shigeru Kishikawa
 
ツイッチャーの会2010年8月25日資料Mroc
ツイッチャーの会2010年8月25日資料Mrocツイッチャーの会2010年8月25日資料Mroc
ツイッチャーの会2010年8月25日資料MrocShigeru Kishikawa
 

Más de Shigeru Kishikawa (17)

2012年10月度第33回Jmrx勉強会資料
2012年10月度第33回Jmrx勉強会資料2012年10月度第33回Jmrx勉強会資料
2012年10月度第33回Jmrx勉強会資料
 
Jmrx presentation on mro cs to cps ver2c日本語
Jmrx presentation on mro cs to cps ver2c日本語Jmrx presentation on mro cs to cps ver2c日本語
Jmrx presentation on mro cs to cps ver2c日本語
 
無題の添付ファイル 00094
無題の添付ファイル 00094無題の添付ファイル 00094
無題の添付ファイル 00094
 
無題の添付ファイル 00060
無題の添付ファイル 00060無題の添付ファイル 00060
無題の添付ファイル 00060
 
jmrx勉強会:抜粋(デコム)120726
jmrx勉強会:抜粋(デコム)120726jmrx勉強会:抜粋(デコム)120726
jmrx勉強会:抜粋(デコム)120726
 
リサーチャーとマーケター原稿2012326
リサーチャーとマーケター原稿2012326リサーチャーとマーケター原稿2012326
リサーチャーとマーケター原稿2012326
 
Esomar qualitative 2011(発表用 修正済み)
Esomar qualitative 2011(発表用 修正済み)Esomar qualitative 2011(発表用 修正済み)
Esomar qualitative 2011(発表用 修正済み)
 
2012年2月度Jmrx勉強会資料
2012年2月度Jmrx勉強会資料2012年2月度Jmrx勉強会資料
2012年2月度Jmrx勉強会資料
 
2011年11月度Jmrx勉強会資料
2011年11月度Jmrx勉強会資料2011年11月度Jmrx勉強会資料
2011年11月度Jmrx勉強会資料
 
Jmrx発表資料
Jmrx発表資料Jmrx発表資料
Jmrx発表資料
 
Jmrx資料20110924
Jmrx資料20110924Jmrx資料20110924
Jmrx資料20110924
 
jmrx勉強会:抜粋(デコム)110831[1]
jmrx勉強会:抜粋(デコム)110831[1]jmrx勉強会:抜粋(デコム)110831[1]
jmrx勉強会:抜粋(デコム)110831[1]
 
【公開】Jmrx勉強会資料 110723
【公開】Jmrx勉強会資料 110723【公開】Jmrx勉強会資料 110723
【公開】Jmrx勉強会資料 110723
 
20110426 jrmx講演資料(配布版)
20110426 jrmx講演資料(配布版)20110426 jrmx講演資料(配布版)
20110426 jrmx講演資料(配布版)
 
ツイッチャーの会2010年8月25日資料Mroc
ツイッチャーの会2010年8月25日資料Mrocツイッチャーの会2010年8月25日資料Mroc
ツイッチャーの会2010年8月25日資料Mroc
 
事前分布との出会い
事前分布との出会い事前分布との出会い
事前分布との出会い
 
Call for papers2
Call for papers2Call for papers2
Call for papers2
 

Último

Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 

Último (20)

Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 

Jmrx2011年10月度