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George Wilkes
 Christian Charvet
Amarette Edmonson
Shimarah Mehrotra
    Rob Pierce
Experience
The Gypsy Picnic, 2010 (premiere)
 Trailer Food Festival
 Auditorium Shores
 October 22, 2011:
  40+ Austin food
  vendors
   Torchy’s Tacos
   Gordough’s Big. Fat.
    Donuts.
   Hey Cupcake!
   Beer/ wine

 $3 samples
Improvements for 2011
  Long lines
  Food shortage
  Parking



“Going into it this year, we have the experience of last year under our
belts. We know approximately how many people to plan for, whereas
last year we were just guessing. In addition to a bigger footprint, we
have strict vendor guidelines that help them prepare for the
masses. As you can imagine, when you’re used to cooking lunch for
40, lunch and dinner for 20,000 can be daunting.”
                           - Tiffany Harelik, Gypsy Picnic mastermind
Locate
 Website: Planning resource

 @gypsypicnic, Facebook, e-list

 Be familiar with your favorites
Engage
 Kids area
 Gypsy Picnic Trailer Food Cook- Off
   10th guest judge

 Sustainable food center
 Gypsy Picnic Market
 KGSR fan favorite
 Prius v Creation Station
 The CLEAR Booth
Wow!
 Environmentally conscious

 Live music

 Sideshow stage

 Merchandise from local
  merchants

 Bike racks at East and West
  entrances
   Mellow Johnny’s bike repair/
    advice
Communities
 Farm to Market
 Raw
 Urban Farming
 Vegan/Vegetarian
 Food Trailers
 Austin Dinner Club
 Austin Dinning Club
 Dai Due Club
 Austin Cooking Club
 Slow Food
 Capital City Burger Club
 Austin Wine Tasters
Austin Food Trailers
Food Trailers Austin.com
 “created to serve as practical guide to track Austin’s
  delicious food trailers, food carts, mobile vendors
  and transient eateries. Visitors to our city and
  Austinites alike should have a way to find these
  trailers, explore their menus, hours and get
  directions to their locations.”

 Doesn’t operate as a review site
Food Trailer Alliance
 “Our mission is to create a market in which food
  trailers, vendors and patrons alike can work
  together for the betterment of the industry.”
 Founded in May 2011
Monthly Alliance Meetings
 Next one: Monday October 24th 7pm
  Trailer Park Eatery

 Outline of the Meeting:
   1: Trailer owner/operator- Agenda
    discussion followed by Q&A
   2: Vendor Q&A
   3: Patron Q&A
Food Trailer Fanatics
Organic




    Established in Austin (1980) Whole Foods stands for what this
 community embodies. Bringing natural/organic food to a community
who is interested in their own well-being as well as the well being of the
                              environment.
Community Elements
                       (Vegan/vegetarian)

 It’s about something!
   Being healthy
   Finding the best places that
    accommodate to the needs of the
    community
   Preserving the inner-self and the
    environment
   Engaging with like-minded
    individuals with the same
    tastes/interests
   Enjoying wholesome food in a green
    environment while learning new
    inventive ways to be a vegan
Community
 It takes action
   Restaurants host events for individuals on a
    daily/weekly/monthly basis
       Potlucks (Participant-collaborator)
       Workshops (How to be healthy/vegan)
       Festivals
       Live music
       The list goes on…..
Community
 Its members are connected (Common Interest)
   Through the web
     Blogs/Forums
     Restaurant listings and reviews
   Through events and Festivals
   Through Meetings
     Weekly/Monthly/Annual
Casa De Luz
 Restaurant and community center
    Yoga
    Conference room rental
    Daily/Weekly and Monthly events
    Special menu
    Volunteer Cooking
    Community Night
Vegans Rock Austin
 Founded in 2003
  Accommodates to anyone interested in Veganism (All
   Aspects)
  Regular Meet-ups
  Monthly Pot-Lucks
  Interactive Web-site
     Blog/Forum
     Member area
     Recipes
Vegans Rock Austin
 Ross Abel (Main Rep)
   “Creating Supportive Social
    Community”
   Connection among members
    after online initial interaction
   Meet-ups
     Restaurants: vegan or have
      vegan options
   Philanthropy
     Bake Sale
     5k run
Food Scene Map
Questions!?

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ATX Equation Food Scene

  • 1. George Wilkes Christian Charvet Amarette Edmonson Shimarah Mehrotra Rob Pierce
  • 2. Experience The Gypsy Picnic, 2010 (premiere)  Trailer Food Festival  Auditorium Shores  October 22, 2011: 40+ Austin food vendors  Torchy’s Tacos  Gordough’s Big. Fat. Donuts.  Hey Cupcake!  Beer/ wine  $3 samples
  • 3. Improvements for 2011  Long lines  Food shortage  Parking “Going into it this year, we have the experience of last year under our belts. We know approximately how many people to plan for, whereas last year we were just guessing. In addition to a bigger footprint, we have strict vendor guidelines that help them prepare for the masses. As you can imagine, when you’re used to cooking lunch for 40, lunch and dinner for 20,000 can be daunting.” - Tiffany Harelik, Gypsy Picnic mastermind
  • 4. Locate  Website: Planning resource  @gypsypicnic, Facebook, e-list  Be familiar with your favorites
  • 5. Engage  Kids area  Gypsy Picnic Trailer Food Cook- Off  10th guest judge  Sustainable food center  Gypsy Picnic Market  KGSR fan favorite  Prius v Creation Station  The CLEAR Booth
  • 6. Wow!  Environmentally conscious  Live music  Sideshow stage  Merchandise from local merchants  Bike racks at East and West entrances  Mellow Johnny’s bike repair/ advice
  • 7. Communities  Farm to Market  Raw  Urban Farming  Vegan/Vegetarian  Food Trailers  Austin Dinner Club  Austin Dinning Club  Dai Due Club  Austin Cooking Club  Slow Food  Capital City Burger Club  Austin Wine Tasters
  • 9.
  • 10. Food Trailers Austin.com  “created to serve as practical guide to track Austin’s delicious food trailers, food carts, mobile vendors and transient eateries. Visitors to our city and Austinites alike should have a way to find these trailers, explore their menus, hours and get directions to their locations.”  Doesn’t operate as a review site
  • 11. Food Trailer Alliance  “Our mission is to create a market in which food trailers, vendors and patrons alike can work together for the betterment of the industry.”  Founded in May 2011
  • 12. Monthly Alliance Meetings  Next one: Monday October 24th 7pm Trailer Park Eatery  Outline of the Meeting:  1: Trailer owner/operator- Agenda discussion followed by Q&A  2: Vendor Q&A  3: Patron Q&A
  • 14. Organic Established in Austin (1980) Whole Foods stands for what this community embodies. Bringing natural/organic food to a community who is interested in their own well-being as well as the well being of the environment.
  • 15. Community Elements (Vegan/vegetarian)  It’s about something!  Being healthy  Finding the best places that accommodate to the needs of the community  Preserving the inner-self and the environment  Engaging with like-minded individuals with the same tastes/interests  Enjoying wholesome food in a green environment while learning new inventive ways to be a vegan
  • 16. Community  It takes action  Restaurants host events for individuals on a daily/weekly/monthly basis  Potlucks (Participant-collaborator)  Workshops (How to be healthy/vegan)  Festivals  Live music  The list goes on…..
  • 17. Community  Its members are connected (Common Interest)  Through the web  Blogs/Forums  Restaurant listings and reviews  Through events and Festivals  Through Meetings  Weekly/Monthly/Annual
  • 18. Casa De Luz  Restaurant and community center  Yoga  Conference room rental  Daily/Weekly and Monthly events  Special menu  Volunteer Cooking  Community Night
  • 19. Vegans Rock Austin  Founded in 2003  Accommodates to anyone interested in Veganism (All Aspects)  Regular Meet-ups  Monthly Pot-Lucks  Interactive Web-site  Blog/Forum  Member area  Recipes
  • 20. Vegans Rock Austin  Ross Abel (Main Rep)  “Creating Supportive Social Community”  Connection among members after online initial interaction  Meet-ups  Restaurants: vegan or have vegan options  Philanthropy  Bake Sale  5k run

Editor's Notes

  1. Introduce the Austin Trailer Scene