David Edward\'s latest presentation

1. Tourism trends in a changing world David Edwards October 2010

2. Top inbound markets to Britain 1969 2009 Market USA Ireland German France Netherlands Market France Ireland USA Germany Spain

6. Global Tourism League Tables Source: UNWTO

7. Most Visited 2000 and 2009 Turkey and Malaysia on track to leapfrog UK Source: UNWTO

8. Top Earners 2000 and 2009 UK slips from 5 th to 7 th Source: UNWTO

9. Top Spenders 2000 and 2009 China soon in top 3 while Japan may slip out of top ten Source: UNWTO

10. Inbound to the UK: Long-Term Trends +137% +93%

11. Competition for International Tourism is Fierce Destinations with positive growth in 2009 Turkey, South Africa, Cuba, Peru, Cambodia, Bahrain, Montenegro, Morocco

13. Europe’s Dominance Diminishing

14. Origin-Destination Pairs Forecast to see Fastest Growth 2010-20 Six out of ten are intra-regional

15. Underlying Growth in Inbound Tourism to the UK

16. Recent inbound volume and value trends Source: IPS We forecast that in 2010 visits will decline 0.7% while spend increases by 1.3%

17. Inbound Tourism will be Worth More than Overnight Domestic Trips in 2020 Source: Deloitte, Oxford Economics Tourism has the potential to support 250,000 more UK jobs over the next decade

18. Expect the Unexpected: Volcanic Ash

19. Recent Inbound Journey Purpose Trends

21. Tackling the ‘Britain is an Expensive Destination’ Perception Source: Bank of England

24. Markets Where Visa Regime has Changed Typical long-haul visitor contributes £165 in taxes, excluding visa fees No longer need a visa Now need a visa

25. Synopsis of Market Conditions

26. Find out more at visitbritain.org