Where do you start in determining prices for your services? What are the things to take into consideration?

1. PRICING YOUR
WEDDING VIDEOGRAPHY
SERVICES
Lim Kee Sitt
Founder / Visual Storyteller
www.keesitt.com
www.weddingstory.com.my

3. PENANG

4. My Story

5. Why Wedding Videography?

7. What makes
people eager
to hire you?

8. the amazing wedding videos
you can produce

9. the extraordinary
services you provide

10. your brand image

11. a good value!

13. The Relationship
between
Value & Price

14. Value is much less than Price
(extremely difficult to sell)

15. Value is less than Price
(Selling is slow)

16. Value = Price
(Selling is at a normal pace)

17. Value is more than price
(selling is fast)

18. Value is much more than price
(selling is extremely fast)

19. Value = brand image + product +
service

21. A well chosen
price should

22. Achieve your financial goals

23. Fit the realities of the marketplace

24. Support your positioning

25. Good Price
A price you do not make a loss
and do not place you at no demand

27. Before you put a price to
your package...ask

28. Who is my targeted client?
Age, Income, Location

29. What is my experience and skills?

30. What is my goals?

32. Package Costing

33. An example

34. Videographer fee for 10 hours
RM 500

35. Editors Fee for 20 hours
of editing
RM 1000

36. Equipments
Camera, lighting, audio, NLE etc
RM 300

37. Overheads
Electricity, Petrol, Rental, Phone
etc
RM 100

38. Consumables
Tapes, Ink, DVD, Paper, Packaging
RM 100

39. Marketing and Promotion
RM 100

40. Estimated Total Cost
RM 2,100

41. How much profit do you want?

43. Two common question
prospect ask

44. Why are you charging
more than other?

45. Is there discount?

47. Believe in your work

48. Know your value

49. Don’t sell yourself short

51. Q&A