Presented by Mr. Andi S. Boediman on Media Gathering for event named RPX Kopdar Online Shop, a gathering for Indonesia e-commerce seller.
Held in Jakarta, July 4th 2013
3. www.shopfair.netfacebook.com/ShopFairIDtwitter.com/ShopFairID
• When 3000 point reached, there will
be a new class in citizen:
The Middle Class Consumers
• Nielsen defined Middle Class
Consumer as consumers with
household expenditure between IDR
1-2 Millions
• Recently Indonesia is a country with
the third biggest middle class in the
world after China and India
Source: Nielsen
THE RISE OF MIDDLE CLASS CONSUMERS
6. www.shopfair.netfacebook.com/ShopFairIDtwitter.com/ShopFairID
It is commonly held by noteworthy strategists and
researchers that mass-market or critical-mass
adoption begins to be achieved at 20 percent to
25 percent household penetration.
“
“
Geoffrey Moore in the aforementioned works describes mass-market adoption as requiring a
100 percent solution for customers. A 100 percent solution for a consumer means the ability to
go online and buy at a fast, easy-to-use Web site with great navigation and selection, efficient
information, convenient order features, security, and so on, and then to receive a product and
be able to return it with ease.
c|net Perspective
7. www.shopfair.netfacebook.com/ShopFairIDtwitter.com/ShopFairID
PANEL DISCUSSION 1: “Kiat Sukses Online Shop
Rizki Suluh Adi, VP Marketing & Business Development Lazada
Mohamad Rosihan, Founder & CEO of Saqina.com
Nurul Fitriah, Cross-Border Trading Expert
Session leader: Arianto Bigman, VP Business Development, ShopFair
PANEL DISCUSSION 2: “Meningkatkan Kepuasan Pelanggan”
Andry Adiwinarso, VP Sales & Marketing, FedEx Indonesia and RPX Group
William Tanuwijaya, Founder & CEO of Tokopedia
Hadi Kuncoro, VP of Operation of Zalora Indonesia
Session leader: Andi S. Boediman, Chairman, ShopFair
KOPDAR ONLINE SHOP
MENINGKATKAN PENJUALAN DAN
KEPUASAN PELANGGAN ONLINE SHOPPROUDLY PRESENTS
ONLINE SHOP
GATHERING