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George Chatzopoulos
Visit us at

International Marketplaces:
Rules of survival for a small fish
in a big lake
or how the big fish can help a small one grow bigger

A21
Visit us at

A21

Global e-commerce sales will top

$1.25 trillion
in 2013
Cross Border Trade in numbers
Year

Revenue

2013
2018

$105B
$307B

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Δ%

Customers

Δ%

+200%

94M
130M

+43%

x3

A21
Global/Cross Border Trade

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A21

$144b
21% of Total

GLOBAL VIEW

2012

Growth Rate

12%

$226b
33% of Total

$256b
37% of Total

Growth Rate

10%

Growth Rate

20%

$36.8b
5% of Total
Growth Rate

17%

$21.6b
3% of Total
Growth Rate

20%

Source: Forrester Research Inc. and eMarketer

6
Global/Cross Border Trade
GLOBAL VIEW

by 2016

Visit us at

A21

$224b
20% Overall
Growth Rate

12%

$327b
29% Overall

$489b
43% Overall

Growth Rate

10%

Growth Rate

20%

$62.4b
5% Overall
Growth Rate

17%

$44b
4% Overall
Growth Rate

20%

Source: Forrester Research Inc. and eMarketer

7
Global Powerhouses

397
MILLION

$83B

Visit us at

A21

$16B

397 million active global consumers
across eBay and Amazon
-Company earnings calls
Marketplaces
• Amazon’s revenue
from 3rd party
sellers is higher
than its own shop!!
($16,1b vs $14.5b)
• And the gap is
getting bigger
• Ebay, Rakuten etc.
are experiencing a
similar trend

Amazon Retail Revenues

Amazon 3rd Party Sellers

Source: ChannelAdvisor Analysis on Amazon Q1-2013 financial results report
http://www.amazonstrategies.com/2013/04/amazon-q1-2013-results-seller-highlights-third-party-marketplace-deep-dive.html

Amazon Retail

Visit us at

A21
Visit us at

5 things to watch
for cross border trading

A21
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A21
Scale
matters

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A21
Logistics: Shipping Fees
€ 1,34
€ 14,00 +

3KG
parcel

Visit us at

A21
Together is Better than Alone
FBA

Visit us at

A21
Visit us at

A21
Visit us at

Know your
market

A21
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A21
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Differentiate
your brand

A21
Visit us at

A21
Visit us at

Communi
cate

A21
Visit us at

A21
Visit us at

A21
Visit us at

A21
What’s our vision

Visit us at

To empower brands, producers &
retailers to effectively impact consumer
behavior at the last mile of the
purchasing process and increase sales

A21
What do we do

Visit us at

We connect brands/ retailers to multiple
digital touch-points across several verticals,
through a uniquely distinct distribution
network to actively promote and sell their
products to the right audiences at the right
time

A21
Fragmentation & Complexity
E-Commerce channels over the last decade GMV in £b

Sources of consumer demand are
increasingly fragmented and complex

Source: Public reports from eBay, Amazon, Google, Shopping.com and ChannelAdvisor estimates based on our transactional data.

Visit us at

A21
ShoppingNetwork & ChannelAdvisor
Global Clients

Visit us at

A21
Day in the Life of an E-Commerce Manager

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A21
Day in the Life of an E-Commerce Manager

Visit us at

A21
Visit us at

A21
Maximize Online Visibility & Sales

Visit us at

A21
One platform
to control everything

Visit us at

A21
A team to help your business grow
Logistics

Localizati
on
Tax
issues /
Exports

Legal
Services
Brand
Commun
ication
Market
Strategy

Returns
manage
ment
A team to help your business grow
Logistics

Pay as
you go

Search
Engines

Localizati
on
Tax
issues /
Exports

Legal
Services

$105B / 94M buyers market
Market
Strategy

Online
Markets

Managed
Service

Brand
Commun
ication
Returns
manage
ment
Visit us at

A21
Thank you
George Chatzopoulos

www.shoppingnetwork.gr
wesell@shoppingnetwork.gr

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International Marketplaces: Rules of survival for a small fish in a big lake