Complimentary slides from the webinar "Integrating Social and Mobile Recruiting" by Lis Wilson The full webinar discusses: The mobile and social recruiting landscape and how they are intrinsically linked. The candidate experience and expectations Tech available and how you can integrate mobile to your ATS or processes. If you would like to view the full webinar, please email marketing@shorebird.com and we will happily email the recording immediately, or why not join our LinkedIn Webinar Network to access all our archives http://linkd.in/1acZPdh Thank you

1. Complimentary Webinar Slides:
Integrating Social and
Mobile Recruiting
24th June 2014
By
Lis Wilson

3. Objectives
 Mobile & social recruiting 2014…
 The candidate experience
 What social sites
 Integration
The next 30 – 40 minutes:

4. Landscape 2014
MOBILE RECRUITING
SOCIAL RECRUITING

5. 89% candidates
will use their
mobile devise for
their job search in
the next 12
months
13% of
employers feel
adequately
invested
2/3 smart phone
& tablet users
access social
media sites
Mobile LinkedIn
users are 2.5
times more
active than
desktop users
7 billion mobile
subscriptions
worldwide (95%
of the worlds
population)
1 in 4 would be
deterred from
applying for a job if
the companies site
was not mobile
optimized

6. Why?
You are already mobile

7. Job Boards & Mobile Traffic
0
10
20
30
40
50
CV Library Career Builder Jobsite
% traffic to job boards from mobile
device June 2014

8. Career sites
Average acquisition (%) by device to
client career page
mobile
tablet
desktop

9. Why?
 You are already mobile
 Make a good first impression
Google penalise you for non mobile site
 Be better than recruitment agencies
 Improve quality of applicants
 Improve time to hire
 Improve user experience for candidates
 Can you afford not to do it?

10. What are applicants doing on their mobile?
51% Search for jobs
44% Save job listings so I can apply from my computer later
44% Get real-time alerts about job openings
39% Visit a company’s careers site
37% Read company reviews from employees

11. Integrating - Pulling
Social
Media
QR
Codes
Job
Boards
SEO
Research
Apply
Engage

12. Integrating - Pushing
SMS /
emails
SEO
Social
Media
Job
Boards
Research
Apply
Engage

13. 1. Your careers page
 Shrink website to fit mobile display
 Responsive Web Design (RWD)
 Adaptive Web Design (AWD)
 Apps
Think about…

15. What Social Site?
Personal home feed, groups,
company page & “work with us” tab
Personal profile feeds, groups,
company page
Your twitter feed,

16. What can you do?
 Find out what 3rd parties are doing on your
behalf and keep monitoring it.
 Test your recruitment process on a mobile
& review
 Review & get to know your Google
analytics
 Know your audience
 Consider options for mobile site
 Look at some of the winners
Priorities…

17. • View more FREE webinars at
www.shorebird-rpo.com/free-webinars
• Join our LinkedIn Group to access slides
and recordings http://linkd.in/1acZPdh
• Connect on social media
Thank you
0113 322 7240 sales@shorebird-rpo.com www. shorebird-rpo.com

18. Next weeks Webinar:
How to excel as an HR
Business Partner
1st July 2014 @ 1.00pm
By
Lindsay Hanson
Click here to register