7. The Invention of Mobile...
Advantages:
• SMS messaging put our
message in your pocket
Disadvantages:
• Not everyone had a
phone that could
support picture
messages
8. Virtual Events will Kill Face-to-Face
Threat:
• We can recreate the
event world online
Current Outcome:
• Nothing Beats
Face-to-Face
• Online enhances the
event experience
9. The Invention of Social...
• Free Viral Marketing
• Building the Event Buzz
• Connecting Event Networks
• Collecting Event Content
• Building Event Communities
10. To “The Cloud” & beyond...
• Recent IBM Whitepaper:
– 2.5 quintillion bytes of data
daily worldwide
– 90% of the worlds data has
been created in the last 2
years alone!
– IDC predicts that digital
content will grow to 2.7
zettabytes (ZB) in 2012. An
increase of 48% from 2011.
• DATA IS THE NEW BLACK