Strategic communication point of view 2013

1. COMMUNICATION OUTLOOK 2013

2. Increasing Brand Equity
Effective Communication
2013 - 2016

3. Objective
1.Increasing Brand Equity
2.Global Presence and recognition
3.Government & Industry Relations
4.Social Responsibility
5.Sustainable Development

4. Communication Usage

5. Communication Process
Basic Information Input Message Output Message
Interaction :
Social Media,
Broadcast
Message, Media
Relation
2 ways Communication platform
Feed back : public
awareness

6. General Perception
Key Message Direction
Key Message Direction 2013 :
“HDIF support the integration
education system through build a
school, sponsor a child, train the
teacher and volunteer enhancement”
HDIF is Mind

7. 2005/ 2007 –
Foundation
Year
2007/ 2010 –
Communication
Campaign Year
2010/ 2012 –
Brand Strategy
“I love of
HDIF”
Consumers
Development Corporate Identity
System
Development Integrated
Communication
Enrichment Social Media Platform
Enhancing Media Relation
Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals
DescriptorsDescriptors
Foundation Stage
2005- 2012
Foundation Stage
2005- 2012
Growing Stage
2013 - 2016
Growing Stage
2013 - 2016
Winning Stage
2017 - 2022
Winning Stage
2017 - 2022
“I know
of HDIF”
“I heard of
HDIF”
“HDIF is
mind”
“ We Are
HDIF”
Global Brand Campaign : HELPING CHILDREN WITH LOVE
Global Brand Campaign :
HDIF Go Global!
Organization
Marketing
Value
“Quantity
Driven”
“Quality
Driven”
“Emotion
Driven”
Product Regional InternationalProduct &
Service
Brand
Local Organization Regional
Organization
Global
Organization
Communication Strategy
Development Basic
Corporate Identity
Development
Communication
Tools
HDIF Vision &
Mission

8. Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals
Growing Stage
2013 - 2016
Growing Stage
2013 - 2016
Winning Stage
2017 - 2022
Winning Stage
2017 - 2022
“HDIF is
mind”
Regional
Regional
Organization
Communication Phase
2013-2016
1. Development Corporate
Identity System
2. Development Integrated
Communication
3. Enrichment Social Media
Platform
4. Enhancing Media Relation

9. Key Message Direction
HELPING CHILDREN WITH LOVE
HDIF support the integration education system through build a school,
sponsor a child, train the teacher and volunteer enhancement
HDIF’s goal is to break this cycle of poverty

10. Message Direction
10
• Campaign Theme: Global Employability & Entrepreneur
Campaign Theme : HELPING CHILDREN WITH LOVE
BREAK THE CYCLE OF POVERTY
Communication
PhasesInitiatives

11. Framework
Strategy &
Execution
HELPING CHILDREN WITH LOVEHELPING CHILDREN WITH LOVE
- Good Corporate Image
- Good Governance
-To shape and maintain HDIF reputation as a foundation that focus on sustainable development
Foundation
Branding
Sustainable
Development
• Targeting projects
close to core
business and
strategy
• Build reputation
through good social
programs
5
• Enabling effective,
and coordinated
Media relations
Measurement
Goals
Massage
Effective
Communication
Government &
Industry
Relation
• Local Government
• Ministries
• Embassies
• NGO
• Corporations
• Strategic liaising
with key
stakeholder in a
coordinated effort.
• Proactively
promoting good
external and
internal image.
• Communicating
brand values
assertively and
strategically.
World Class
Organization
• Increase
Corporate
Awareness –
National/Internatio
nal
• Partnership
program
• Build relation ship
with media
• Build reputation
through internal
media
• Awarding and
recognition in civil
society
• Increasing Brand Equity
• # Global Presence and recognition
• # Government & Industry Relations
• #Sustainable Development
• Enhancing Social Programs