Concept to completion. www.mcgrathportfolio.com

1. Media Solutions • Advertising Solutions 2010 Presentation For

2. What Is GreenLink Networks? ARM Solutions – GLN provides networks with on-demand audience relationship management solutions – Direct engagement with your audience is a required marketing element GLN allows networks to directly engage with their audience – relationships are no longer left solely to one-way broadcasting GLN provides each program a powerful platform for audience interaction, driving increased revenue and measurable data Platform for each ARM is Audience Loyalty Program – similar to a airline frequently flyer program but built for the Eagles GLN founded and funded by a group of experienced entrepreneurs Sold Traffic.com to NAVTEQ Corporation in Mar. ‘07 for $180m

3. What Will GreenLink Do For The Eagles? TV Email WEB With incentivized customers that earn points for prizes, we will: Provide Engagement: Our audience is assured to be attentive and actively seeking your message Deliver Audience Your audience will arrive at the online destination of your choice promoting coupon, online purchase, or branding Results GreenLink’s measurable results and detailed reporting will assure high ROI x x 3

4. Current and Successful Partners

5. Members See Keywords and offers on various platforms How it Works Members earn points Members redeem points for rewards Advertisers pay to be included in the program Members Redeem For merchandise, gift cards, sweepstakes, and special experiential rewards Members Earn Earn points entering keywords and shopping at local and national partners

6. Members See Keywords and offers on various platforms

7. Members Earn Earn points entering keywords and shopping at local and national partners EARN POINTS With KEYWORDS and SHOPPING

8. Members Redeem For merchandise, gift cards, sweepstakes, and special experiential rewards

9. How It Works: By Driving Customers Directly To The Point Of Purchase GreenLink offers three powerful marketing services Television Email Website A powerful database of response driven consumers are marketed to using behavioral changing mechanisms :10-second TV spots are coupled with sponsored keywords that are embedded in local newscasts 96% of membersopt-in to receive up to three emailsper week 9

11. Members see and hear Eagles keywords on-air then enter keywords online

12. Upon entering the Eagles keyword members are served your message, coupon or offer

13. Communicate with participants post campaign with additional offers

14. We capture data on the users who enter your redemption codes Spot Airs In News Members Enter Keywords Online Offer With Coupon & Link Appear CONGRATULATIONS! You’ve earned points! 15 FROM The Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia, Pennsylvania. :15 spot airs prior to or after keyword Andy Reid 10

15. Philadelphia Eagles Rewards Example Page 11

16. Long Term Revenue Opportunity Long Term Revenue and Value opportunityis based on existing business models 12 * Source: AeroPlan, Rewards Network public filings.

17. Advertising Products and Services RevMatch GLN promotes local and national advertisers and they only pay when a member participates in their offer Watch-And-Earn GLN posts a partners commercial or video content across our network and they only pay when someone watches (Local or National) $ Sponsored Code (Keywords) Sponsor on-air codes and deliver a message. Sponsored Code provides an advertiser affordable, measurable combined on-air and online ad solutions. Keywords Product Showcase Innovative approach to highlighting product placement. An advertisers product or service becomes a redemption item across our network Email Advertising Stand-alone e-mail advertorial (ad written as an editorial) devoted to one brand or product @ 13

18. Introducing “Group Buy”- Example PRICEDISCOUNTS QUANTITYLIMITS MEMBERCOMMENTS

19. Social Media Advantages 25% of respondents to a survey conducted by Chadwick Martin Bailey said that coupons and discounts were the primary reasons they became “fans” of a brand on Facebook. To let my friends know what products I support To receive coupons and discount offers To stay current on available new products To learn more about the company/organization To meet with people who haveinterests similar to mine The brands that have enjoyed the most success using social media have: Offered coupons or discounts Got in front of consumers during sales or special events

20. Social Media Applications facebook is Driving Activity iPhone and DroidApplications

21. Advertiser Information GreenLink has over 250 participating national merchants in the Online Mall GreenLinkallows members to redeem their pointsfor more than 30 national gift cards and great events 17

23. Ad Delivery

24. Impressions Tracking

25. Customer Data

26. Age

27. Gender

28. Education

29. Ethnicity

30. Income

31. Zip code18

32. A Day for a Member Acquire Points Redeem Points BUY GIFT CARDS POINTS FOR WATCH&EARN CODES WIN A TRIP WATCHING TV TICKETS TOMAJOR EVENTS SHOPPING ATMERCHANTS DON’T FORGET SMALL PRIZES TEST DRIVEFOR PROMOTIONS

34. Rewards

35. Redemption / Contesting

37. Targeting / Segmenting

38. Point Engine

40. Affiliate Marketing

41. Pay-Per-Action Solutions

43. IT & Customer Support

44. Sales SupportServices

45. Thank You for taking the time to learn more about We’re excited to bring you the most innovative media and advertising solutions available.We give you the solutionto achieving the best ROI imaginable.

46. Thank You for taking the time to learn more about We’re excited to bring you the most innovativemedia and advertising solutions available. We give you the solutionto achieving the best ROI imaginable.

47. E A G L E S !