Spread The Word With Integrated Marketing 03232010
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Small Business Owners will learn to leverage their overall marketing budget by creating a common brand and consistent message across all advertising methods. The "Integrated Marketing Approach" is a powerful way to spread the word about your business.
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Spread The Word With Integrated Marketing 03232010
- 1. Sigma Free Presents⌠Spread The Word! Get the Most With Integrated Marketing Provided by Sigma College of Small Business, Inc.
- 2. Agenda Introductions Keynote Topic Spread The Word! Get the Most With Integrated Marketing Break â Refreshments and Networking Ask Keynote Conclusion Questions Any Time Spread the Word! Get the Most With Integrated Marketing Spread the Word! Get the Most With Integrated Marketing 2 Copyright 2010 Sigma College of Small Business, Inc.
- 3. Integrated Marketing ⢠Multiple Audiences Trust, Customer Service ⢠Multiple Media ⢠Multiple Messages ⢠Multiple Methods Geico effectively communicates their message Inexpensive, Best Value using an Integrated Approach to Marketing Save Money Ease of Transition Spread the Word! Get the Most With Integrated Marketing 3 Copyright 2010 Sigma College of Small Business, Inc.
- 4. Why Integrated Marketing â selling to more than one person! Customers are at different points in the buying process Our products and services have value to a diverse audience Spread the Word! Get the Most With Integrated Marketing 4 Copyright 2010 Sigma College of Small Business, Inc.
- 5. AIDA Model Attention Interest Desire Action Donât know Aware of the Relate to the Research and that you or the need and that need and make the need exist products exist consider buying buying decision ⢠Awareness ⢠Awareness ⢠Attitude ⢠Attitude ⢠Attitude ⢠Behavior ⢠Behavior The Buying Process An Integrated Marketing Approach develops a consistent, building message to potential customers at each point in the buying process Choosing the Right Advertising 5 Copyright 2010 Sigma College of Small Business, Inc.
- 6. Diverse Audience Segment the Market ⢠Geographic ⢠Demographic ⢠Psychographics ⢠Behavioral Priorities and Needs ⢠Need Awareness ⢠Individual Value ⢠Priority Buying Behavior ⢠Point in Process ⢠Type of Buying Decision ⢠Influencers ⢠Information source Integrated Marketing creates a consistent, nonâconflicting, but diverse messaging for each audience segment Choosing the Right Advertising 6 Copyright 2010 Sigma College of Small Business, Inc.
- 7. Nissan Delivers.  Ever driven over 600,000 potholes â on purpose? We have. The Altima must withstand Starting at $29,930. The sleek curves of the allânew more than 5,000 quality and durability tests to ensure Nissan 370Z captivate you first. The feeling grows as it delivers years of performance.  It also has to be fuel 332 horsepower and precise control take you through efficient, getting 32 hwy mpg. Of course, it must be fun each thrilling turn.  Even the lines of the wellâcrafted to drive. Sure, weâre hard on that car, but the Altima interior inspire joy. Bliss, it seems, is found one curve at can take it. On top of that, it won a Consumers digest a time. Look Closer. Nissan Delivers at NissanUSA.com. Best Buy Award.  Starting at $19,900. Choosing the Right Advertising 7 Copyright 2010 Sigma College of Small Business, Inc.
- 8. E*Trade Television E*Trade isnât optimizing the baby E*Trade Magazine campaign! E*Trade Online Spread the Word! Get the Most With Integrated Marketing 8 Copyright 2010 Sigma College of Small Business, Inc.
- 9. 67 percent of search engine users are driven to search by an offline channel.            39 percent convert. iProspect Spread the Word! Get the Most With Integrated Marketing 9 Copyright 2010 Sigma College of Small Business, Inc.
- 10. Laying the Foundation for Integrated Marketing ⢠Business Identity â Know who you are as a company to ensure messages are consistent ⢠Brand ⢠Products ⢠Vision, Mission and Objectives ⢠Target Audience â Define the different segments that you need to reach ⢠Segment ⢠Priorities and Needs ⢠Buying Behavior Spread the Word! Get the Most With Integrated Marketing 10 Copyright 2010 Sigma College of Small Business, Inc.
- 11. The Match Game Brand____________________________ Products or Services Potential Customers ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ ⢠_______________________ Spread the Word! Get the Most With Integrated Marketing 11 Copyright 2010 Sigma College of Small Business, Inc.
- 12. Radio Television Online Print Sponsorships Trade Shows Outdoor Direct Mail Methods Newspaper Magazines Banner Ads AdWords SEO Product Placement Press ⢠Types Release Public Relations â Advertising Social Networking ⢠Awareness and Attitude Partnerships GiveâAways ⢠General Audience Networking Groups â Direct Marketing Promotion Events Radio Television Online Print ⢠Attitude and Behavior Sponsorships Trade Shows ⢠More Targeted Audience Outdoor Direct Mail â Public Relations and Publicity Newspaper Magazines ⢠Awareness and Attitude Banner Ads AdWords SEO ⢠General Audience Product Placement Press â Sales Release Public Relations ⢠Behavior Social Networking ⢠Specific Audience Partnerships GiveâAways Networking Groups â Sales Promotion Promotion Events Radio ⢠Awareness, Attitude and Behavior Television Online Print ⢠Targeted Audience Sponsorships Trade Shows Outdoor Direct Mail Newspaper Magazines Spread the Word! Get the Most With Integrated Marketing Banner Ads AdWords SEO12 Copyright 2010 Sigma College of Small Business, Inc. Product Placement Press
- 13. The Match Game (contâd) Product or Service_________________ Target Audience____________________ Message Methods Priority % Attention Interest Desire Action Spread the Word! Get the Most With Integrated Marketing 13 Copyright 2010 Sigma College of Small Business, Inc.
- 14. Tricks and Techniques ⢠Center on Web Site â Web site offers a great âcommon areaâ to pull together advertising across multiple media â Interactivity and depth ⢠Map out the Plan â For each brand and product â Discipline in consistency and messaging â Evaluate new tools against the plan ⢠Target Audience ⢠Effectiveness in communicating message Spread the Word! Get the Most With Integrated Marketing 14 Copyright 2010 Sigma College of Small Business, Inc.
- 15. Sigma College of Small Business ⢠Upcoming SigmaFree Classes Critical Business â 4/6 â Build a Practical Business Plan Areas â 4/13 â Whatâs In a Name?  The Power of Strategy and Planning Your Brand Marketing and Sales ⢠Focus Workshop Accounting and Finance â 3/30 â Leveraging the Online Social Operations and Network Quality ⢠10am â 2pm, $199 Leadership and Administration Technology and Innovation Dedicated to the Learning Needs of Small Business! 15 Copyright 2010 Sigma College of Small Business, Inc.