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Advanced Advertising & Subscriber Knowledge-Brian Cappellani, CTO

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Sigma Systems
Sigma Systems

Value Propostion of Advanced Advertising-Subscriber Knowledge

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May 12, 2010 CIO.IT | Competition 2010 Advanced Advertising & Subscriber Knowledge Brian Cappellani CTO, Vice President of Engineering
Value Proposition of Advanced Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],¹ Parks Associates research report, Advertising Outlook, Shifting Dollars, November 2009
Challenges With Subscriber Data Disparate Data “Silo” Repositories ,[object Object],[object Object],[object Object],Managing Privacy and Security ,[object Object],[object Object],[object Object],[object Object],Segmentation and Profiling ,[object Object],Performance ,[object Object]
What Operators Need To Do Deliver Relevancy Enable 360 Degree Customer View Personalize Subscriber Preferences Enhance Data Segment Audience Maximize Privacy & Security Leverage Standards Optimize Sub Data Management for Advanced Advertising
Benefits Improved Subscriber Data Management & Customer Knowledge Potential for Improved Ad Revenues & ARPU Improved Operations & In-house Marketing Efficiencies Standards-based Approach to Accessing Data Can Ease Implementation & Enhance Performance Makes Segmentation, Profiling & Addressability Easier Solves Audience Reach, Ad Effectiveness & Ad Efficiency
Sigma’s SIS Advanced Advertising Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CableLabs Advanced Advertising Interop Use Cases
SIS Monetization Opportunities SIS and Personalization can turn these opportunities into revenue-generating services

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Advanced Advertising & Subscriber Knowledge-Brian Cappellani, CTO

  • 1. May 12, 2010 CIO.IT | Competition 2010 Advanced Advertising & Subscriber Knowledge Brian Cappellani CTO, Vice President of Engineering
  • 2.
  • 3.
  • 4. What Operators Need To Do Deliver Relevancy Enable 360 Degree Customer View Personalize Subscriber Preferences Enhance Data Segment Audience Maximize Privacy & Security Leverage Standards Optimize Sub Data Management for Advanced Advertising
  • 5. Benefits Improved Subscriber Data Management & Customer Knowledge Potential for Improved Ad Revenues & ARPU Improved Operations & In-house Marketing Efficiencies Standards-based Approach to Accessing Data Can Ease Implementation & Enhance Performance Makes Segmentation, Profiling & Addressability Easier Solves Audience Reach, Ad Effectiveness & Ad Efficiency
  • 6.
  • 7. CableLabs Advanced Advertising Interop Use Cases
  • 8. SIS Monetization Opportunities SIS and Personalization can turn these opportunities into revenue-generating services