Brian Cappellani CTO, Sigma Systems presents at the Light Reading -Cable Next Gen Video Event for Video Services

1. Light Reading Live:
Cable Next Gen Video
Strategies
Video Services – The Next Generation
Brian Cappellani

2. The Next Generation of Services
• The service delivery paradigm is changing…
• Future video service offerings will be defined
by a different set of characteristics:
– Greater numbers of services
– Shorter service lifecycles
– Personalized : “niche driven” and user-controlled
– On-demand, event-driven in real-time
– “Blended” – Delivered with partners – the SaaS
model
– “Blended” - Delivered across multiple access
technologies, and large range of new devices

3. North American Video Silo
• Video is a “silo” in
much of North America
• New Video services BSS
BSS
require integration &
blending
Service
Service
• Operators looking at
Business Network/
Network/
Transformation to Resource
Resource
obtain an integrated
service layer for
advanced video
services

4. Tru2Way
• New challenges and
opportunities
– DSG modem activation
– Application provisioning
– DCAS ?
• Opportunities for
applications to integrate
to back office for :
– Self activation
– Diagnostics

5. Application Enablement
• Tru2Way “opens” up the Set
top for application
developers
• Services Layer can “open”
up capabilities for application
developers
– Subscriber authentication and
authorization
– Subscriber information &
personalization
– QoS
– Fulfillment
– Payments and charging

6. Thank You !
Brian Cappellani
brian.cappellani@sigma-systems.com
416-365-3966