Your main goal in using LinkedIn is to be consistently valuable and visible. Look at LinkedIn as a way to position yourself and your organization as thought leaders in your niche. Share highly relevant and helpful information on a regular basis with your network. The more purposeful the information is to them, the more they will interact with you, and when the time comes that they are in need of a service such as yours, they will look to you for assistance. This guide provides step-by step instructions to building a more impactful profile not only for individuals, but for brands as well. http://bit.ly/1dSJJQv

1. DID YOU KNOW
6 Steps to a Better LinkedIn Profile for #Eventprofs

Nearly 80% of LinkedIn
members want to connect with
the companies in their lives.

Only 50% of LinkedIn users
have complete profiles.

Research indicates that
members are nearly 50% more
likely to purchase from a
company they engage with on
LinkedIn.
Edit your basic info:
A recent study found that 71%
of meeting professionals agree
that the importance of social
media continues to grow for
the industry.

2.
If you are a professional in the
meetings industry and you do
not have a commanding
presence on LinkedIn, you are
unquestionably missing
opportunities to connect and
grow your business.

Edit your account
Only 42% of LinkedIn users
update their profile regularly.

1.
 Upload a current professional photo
 Edit your industry (E.g. Event Services)
 Edit your headline
o Gives people a reason to click on your profile
 Update your contact info:
o Should have at least one email address
o Add your city
 Claim your public profile URL (E.g. linkedin.com/acarter2/)

2. 3. Summary

3-5 sentences explaining who you are
o

Note: Should NOT be a repeat of your resume
Pack with keywords
o
(E.g. Event Management, Meeting Planner, etc.)

End with your email address

Sample Summary:
“I am a Content & Communications Specialist for SignUp4, an Event Management Software Company. With a background
in marketing and event production, I produce compelling content and social media interactions for the event
management industry. I am a technology and social media buff who enjoys making new connections and building
stronger communities both offline and online. I’d love to connect, so please send me an email: acarter@signup4.com”
4. Add Experience

Add the most important points from your resume and then add some that aren’t on your resume

Include media files/work samples related to experience
o

(E.g. Photos, Videos, PowerPoint Presentations)
Add related activities and organizations
o
(E.g. MPI, GBTA, PCMA, ISES)

3. 5. Add Highlights
 Add languages, skills, certifications, projects
 Consider Endorsements
o
(Things you want to be known for)
 Consider Recommendations
o
(Same as testimonials on a website)
o
Return the favor
o
Sample recommendation request:
“It was great working with you on X project. I would love it if you could write me a recommendation specifically speaking
about “Y”, and the things that you thought were especially helpful for you and your team.”
o
Add a custom message
o
Be specific on what you’re looking for
6. Connect
 Increase your number of 1st degree connections
o Look for relevant, quality connections
o
Start with family, friends, colleagues
o
Don’t have to connect with everyone

Join groups

Search your network (Use advanced search)

Get Introduced
o
To reach out to any 2nd degree connections, you have to ask for introductions
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