Signazon.com's graphic design team interpret the logos of every Winter Olympic Game to date, offers insight on trends, and predicts the upcoming design of the new logo.
Signazon.com's graphic design team created the concept for Signazon.com's new website in 2013 and created thousands templates for all kinds of signage products including car magnets, decals, banners, and other marketing materials.
2. They’re Just Logos, Right?
Wrong.
Each logo is a symbol of the times and a
representation of the host city.
Add political environments to that equation.
Then factor in the artistic movements.
And consider technological capabilities.
We at Signazon.com can offer our knowledge in the
art of graphic design to help you interpret the
trends behind all the Winter Olympic Logos.
3. Keep In Mind:
• The 1940 & 1944 Olympic Games were
cancelled due to WW2.
• Computer assisted graphic design was
nonexistent until the invention of the mouse
in 1970.
• The 1992 Olympic Game was the last time
both summer and winter Olympic Games
were held in the same year.
4. A Time Before Logos
The designs mirrored popular artistic movements:
Art Noveau
FUTURISM
Bauhaus
minimalism
31. What Does This Teach Us?
• Each logo attempts to capture the spirit of
each game’s location or host city.
• There is a battle between simple and complex
design themes - what is not popular now may
be the theme 2 years later.
• Finding the thin line between complexity
versus minimalism is key.
32. Expectations: Future Designs
• In the near future, Olympic logos will more
than likely be created with sanserif fonts.
• The Olympic Logo and its colors will be used in
most designs.
• Plan for the next candidate citys’ logos to be
more complex or organic (less geometrical)
– Why? It does not get more minimal than
PyeongChang’s 2018 design