Más contenido relacionado Más de Laurel Papworth (20) 2 day coursework outlines for Singapore DoD1. Social Media
Strategic Social Media
Engagement for DoD and Government 2.0
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
2. Social Media
1. Intro to Content
Networks
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
3. Social Media
Content Portal Diagram
Blogs
Wikis
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
4. Social Media
TEXT
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
5. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
6. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
7. Social Media
Exercise
What is the difference between a blog and
FACEBOOK.
(if you are not a user of Facebook, team with
someone who is!)
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
8. Social Media
2. Distribution Networks
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
9. Social Media
Facebook
RSS
Widgets
Social Bookmarking
Social Tagging
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
10. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
11. Social Media
Facebook Viral Touchpoints
Mini-Feed Profile Page App
Discovery
News-Feed
Application Directory
Requests/Invites
Wall
Notifications
Notes
Email
and more
Shared Items
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
12. Social Media
POPULATION 4.84 MILLION
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
13. Social Media
Among Singaporeans, Facebook is the 12th most
hit website with 7.4 per cent of the 4 million-big
population registered as users. (sep 2008)
1,374,720 Singaporeans active from 4,840,000 is
28% of the population. Sep 2009
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
14. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
15. Social Media
CHIEFINGREDIENT.COM
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
16. Social Media
Exercise
FIND FILTER FORWARD: What sort of content do
people “find, filter, forward” to each other? How
do they find it? What filters do they use? What
means do they use to forward the content?
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
17. Social Media
3. Conversation
Networks
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
18. Social Media
Twitter
Forums
Instant Messaging
Voice
Stranger Networks
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
19. Social Media
REGMEDIA
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
20. Social Media
Evaluating Social Networks
Is it instant or delayed communication?
Can people edit each others work?
Does one person control the discussion or does
each person get to open up a topic?
Live content or created in isolation?
Open broadcast or closed, gated community?
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
22. Social Media
4. Next Generation
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
23. Social Media
Media Transformation & P.R.
Human Collaboration
Challenges for Public Affairs offices
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
24. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
25. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
26. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
28. Social Media
NEA.GOV.SG
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
29. Social Media
Exercise
Think of a problem, challenge or opportunity
specific to Singapore
What sort of solutions might the general public
offer if they were asked to help design the
solution?
Alternatively, do you know of a situation where the
community solved the problem themselves?
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
30. Social Media
5. Social Media in
Government
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
31. Social Media
Tools Available
Navigating Social Media
Political Blogging
Engaging the civic community
Social Media Marketing for Gov
Success Stories
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
32. Social Media
Study
88% of e-citizens believe local e-government
services can be improved by utilizing Web 2.0
technologies
while 81% think that government services and
information should be made available through Web
2.0 communities and social networks.
SINGAPORE IDA
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
33. Social Media
According to the survey, the Y-generation is
concerned about privacy and identity theft issues
for Web 2.0.
That means Singapore government CIOs must
ensure the citizens' rights and identities are
protected as they open up services via the social
networking paradigm.
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
34. Social Media
Exercise
What is cultural relevancy when it comes to
generations? How and what do Generation Y (or
any connected generation) want or use for
information channels?
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
35. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
36. Social Media
6. Social Media and
Sensitive Information
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
37. Social Media
Balance between Public Information and Safety
How social media can benefit your department
Countering inaccurate information
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
38. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
39. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
40. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
41. Social Media
Exercise
What social media guidelines do you have for your
organisation?
Where do Singaporeans go for “accurate”
information - the newspapers? Government
websites? their neighbours?
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
42. Social Media
7. How to use Social
Media in a Crisis
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
43. Social Media
Addressing misperception and misinformation
Maintaining a positive image
Tailoring your message
Speed is the key
Using advocacy groups to your advantage
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
45. Social Media
Exercise
We have covered blogs and wikis and Twitter and
Facebook as content vs distribution vs
conversation tools. How can these be put together
to rapidly deploy a response to social media
discussions?
What is the challenge if traditional media only is
used?
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
46. Social Media
8. Integrating Social
Media into Strategic
Communications
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
47. Social Media
Designing integrated communications for specific
target groups
Key online influences which affect campaigns
Enlisting online assistance
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
48. Social Media
SOCIAL SEARCH
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
49. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
50. Social Media
Key Components
Listen, Involve the Purpose, Values, Rituals
Create Content contextually relevant to them,
Build your trust/reputation profile.
Discuss by leaving comments, asking questions
Promote by giving tools such as widgets and
social media press releases
Measure - reach, exposure, sentiment, etc. Adapt.
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
51. Social Media
9. How to Maximize
your Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
52. Social Media
Promoting your organizations message
Turning blogging into an asset to your agency
Best practices in implementing a blog site
Promoting your blog presence
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
54. Social Media
Blog Features
Title and tagline for Purpose and Values
Articles with links out, embedded media
Industry relevant not self promotion. Tone and topic
important.
Manage comments
SEO, plugins and templates. (DEMONSTRATION)
Outreach to Twitter, Facebook
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
55. Social Media
Exercise
Each person discuss what they are interested in, a
hobby.
In pairs, combine the stories “linking” to each
other.
Discuss media that could be embedded.
Finally, list your favourite blogs and why you like
them.
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
56. Social Media
10. Digital Journalism
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
57. Social Media
Trends facing new digital journalism
News feeds and how they benefit your
organisation
Reaching your public and obtaining feedback
Communicating a value proposition to your
community
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
58. Social Media
IGOOGLE
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
59. Social Media
COMM215.WETPAINT.COM
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
60. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
61. Social Media
Exercise
What role can social media play in these
Singaporean industries and areas?
- Travel & Tourism
- Production
- Science and Technology
- Transport
- H.R. & Recruitment
- Defence
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
62. Social Media
11. Developing A
Master Plan for Your
Social Media Strategy
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
63. Social Media
Making sure your plan has built in contingencies
how to evaluate your strategy for holes before you
get into a crisis
Train the crisis team
Integrate your strategy into an overall
communications structure
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
64. Social Media
Are you monitoring the Internet for mentions of
your services? Do you respond?
Do you have social media guidelines for staff?
Do you know the Purpose & Values of SNs?
Do you have a mix of social/traditional ?
Do they comment or actively contribute?
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
65. Social Media
BHC3
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
66. Social Media
12. A local Government
case study
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
67. Social Media
Singapore Gov Funds
Online Dating Site
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
68. Social Media
Spare Slides
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
69. Social Media
More than half of the CIOs in Singapore are
increasing their investments in building new
business applications based on Web 2.0
technologies and are actively revamping social
networking and collaboration services for
employees in 2009. This is according to IDC’s
ongoing Asia/Pacific Dynamic IT Benchmark 2009
survey which also revealed that 66.7% are actively
standardizing corporate business processes with
emerging business management tools.
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009