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Social Media Social Networks




                           CIO Council Briefing




    laurelpapworth.com
Tuesday, 8 November 2011                                                        1
Social Media Social Networks




                             CIO Council Meeting:
• How can Enterprise leverage the shift from computer to augmented
   reality solutions? The "Internet of Things" offers interesting avenues for
 companies to change their information technology solutions from web and
                    video to overlays in the physical world.
• What are the 7 Steps of Social Media Engagement - is social media just
     another broadcast channel? Or can it be used to redefine not only
      marketing and customer service strategies but whole industries?
• What about social networking tools within the Enterprise? Guiding
  organisations through the social media strategies and it's implications to
   corporate agenda as they move from hierarchy to community cultures.




    laurelpapworth.com
Tuesday, 8 November 2011                                                                  2
Social Media Social Networks


                                                      Laurel Papworth


                   •slides at http://slideshare.net/silkcharm
                   •blog at http://laurelpapworth.com
                   •email laurel@laurelpapworth.com
                   •phone +61 (0)432 684992
                   •Twitter @SilkCharm
                   •iTunes Social Media Business podcast


                                                                             reference

    laurelpapworth.com
Tuesday, 8 November 2011                                                                  3
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  4
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  5
Social Media Social Networks


                           http://laurelpapworth.com/monetizing-online-communities/




    laurelpapworth.com
Tuesday, 8 November 2011                                                                                    6
Social Media Social Networks




                           Enterprise 3.0




    laurelpapworth.com
Tuesday, 8 November 2011                                                   7
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  8
Social Media Social Networks




                           http://gandt.blogs.brynmawr.edu/
    laurelpapworth.com
Tuesday, 8 November 2011                                        9
Social Media Social Networks




                           http://gandt.blogs.brynmawr.edu/
    laurelpapworth.com
Tuesday, 8 November 2011                                        9
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  10
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  10
Tuesday, 8 November 2011   11
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  12
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  13
Social Media Social Networks




      Here are some examples of job types that it offers:
    •Rating search results
    •Categorizing, proof-reading & moderating web content
    •Answering questions
    •Data cleansing
    •Transcription
    •Tagging photos


    laurelpapworth.com
Tuesday, 8 November 2011                                                    14
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  15
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  15
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  16
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  17
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  17
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  17
Social Media Social Networks




                           Gamification Mechanics


          Leaderboards - skills, social, global,
          Badges - for achievements set by the game
          Progress bars - based on where you are level wise in the game
          Ownership - of virtual goods or game elements
          Editorial - highlighting player achievements in game
          Social stats - overall stats within game population
          Training or Help - credits for enabling others in the game

    laurelpapworth.com
Tuesday, 8 November 2011                                                                       18
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  19
Social Media Social Networks




          Yammer -
          an Internal
          Facebook




    laurelpapworth.com
Tuesday, 8 November 2011                                  20
Social Media Social Networks



    Gamification            Meritocracy         Recognition
    Engaging users          Assigning          Culture
     in desired             organizational       Using
     behaviors by           responsibilities   strategic
     tapping into           based on a         recognition to
     psychological          new class of       drive a culture
     predispositions        socially           in which
     of achievement         transparent        behaviors
     and reputation         credentials        reflect
                                               organizational
                                               values and
                                               contribute to
                                               company
                                               success




    laurelpapworth.com
Tuesday, 8 November 2011                                                       21
Social Media Social Networks



                    Badging & Recognition Features

        Define badges with graphics and descriptions
        Configure rules and weights for scoring
        Manually assign badges or allow users to earn by
        actions
        Track progress, show awarded badges, and show
        leaders
        View recognition events in stream
        Select inputs from SharePoint or external
        systems
        Run administrative reports on users and earned
        badges




                                      Newsgator

    laurelpapworth.com
Tuesday, 8 November 2011                                                                  22
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  23
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  23
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  24
Social Media Social Networks



    The Big Issues:




    laurelpapworth.com
Tuesday, 8 November 2011                                  24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks




    laurelpapworth.com
Tuesday, 8 November 2011                                  24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs




    laurelpapworth.com
Tuesday, 8 November 2011                                  24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs
    • Gamification




    laurelpapworth.com
Tuesday, 8 November 2011                                  24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs
    • Gamification
    • Community Rewards




    laurelpapworth.com
Tuesday, 8 November 2011                                  24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs
    • Gamification
    • Community Rewards
    • Increase in Reputation




    laurelpapworth.com
Tuesday, 8 November 2011                                      24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs
    • Gamification
    • Community Rewards
    • Increase in Reputation
    • Meritocracy Organisations




    laurelpapworth.com
Tuesday, 8 November 2011                                         24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs
    • Gamification
    • Community Rewards
    • Increase in Reputation
    • Meritocracy Organisations
    • Virtual rewards vs “real” rewards




    laurelpapworth.com
Tuesday, 8 November 2011                                                 24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs
    • Gamification
    • Community Rewards
    • Increase in Reputation
    • Meritocracy Organisations
    • Virtual rewards vs “real” rewards
    • Open Outsourcing



    laurelpapworth.com
Tuesday, 8 November 2011                                                 24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs
    • Gamification
    • Community Rewards
    • Increase in Reputation
    • Meritocracy Organisations
    • Virtual rewards vs “real” rewards
    • Open Outsourcing
    • Private Clouds vs The Cloud


    laurelpapworth.com
Tuesday, 8 November 2011                                                 24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs
    • Gamification
    • Community Rewards
    • Increase in Reputation
    • Meritocracy Organisations
    • Virtual rewards vs “real” rewards
    • Open Outsourcing
    • Private Clouds vs The Cloud
    • Service as a Service (SeAAS) - Collaboration

    laurelpapworth.com
Tuesday, 8 November 2011                                                      24
Social Media Social Networks



    The Big Issues:
    • Micro Tasks
    • Portfolio of Jobs
    • Gamification
    • Community Rewards
    • Increase in Reputation
    • Meritocracy Organisations
    • Virtual rewards vs “real” rewards
    • Open Outsourcing
    • Private Clouds vs The Cloud
    • Service as a Service (SeAAS) - Collaboration
    • Transactional APIs and Peer to Peer Industries
    laurelpapworth.com
Tuesday, 8 November 2011                                                      24
Social Media Social Networks




                           Strategies and Issues




    laurelpapworth.com
Tuesday, 8 November 2011                                                          25
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  26
Social Media Social Networks




    laurelpapworth.com
Tuesday, 8 November 2011                                  27
Social Media Social Networks


                                                      Laurel Papworth


                   •slides at http://slideshare.net/silkcharm
                   •blog at http://laurelpapworth.com
                   •email laurel@laurelpapworth.com
                   •phone +61 (0)432 684992
                   •Twitter @SilkCharm
                   •iTunes Social Media Business podcast


                                                                             reference

    laurelpapworth.com
Tuesday, 8 November 2011                                                                  28
Social Media Social Networks




                           ConnectNow CNow




                                                           wordle.net

    laurelpapworth.com
Tuesday, 8 November 2011                                                    29

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CIO Council SAUG Melb Nov 2011

  • 1. Social Media Social Networks CIO Council Briefing laurelpapworth.com Tuesday, 8 November 2011 1
  • 2. Social Media Social Networks CIO Council Meeting: • How can Enterprise leverage the shift from computer to augmented reality solutions? The "Internet of Things" offers interesting avenues for companies to change their information technology solutions from web and video to overlays in the physical world. • What are the 7 Steps of Social Media Engagement - is social media just another broadcast channel? Or can it be used to redefine not only marketing and customer service strategies but whole industries? • What about social networking tools within the Enterprise? Guiding organisations through the social media strategies and it's implications to corporate agenda as they move from hierarchy to community cultures. laurelpapworth.com Tuesday, 8 November 2011 2
  • 3. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Tuesday, 8 November 2011 3
  • 4. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 4
  • 5. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 5
  • 6. Social Media Social Networks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.com Tuesday, 8 November 2011 6
  • 7. Social Media Social Networks Enterprise 3.0 laurelpapworth.com Tuesday, 8 November 2011 7
  • 8. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 8
  • 9. Social Media Social Networks http://gandt.blogs.brynmawr.edu/ laurelpapworth.com Tuesday, 8 November 2011 9
  • 10. Social Media Social Networks http://gandt.blogs.brynmawr.edu/ laurelpapworth.com Tuesday, 8 November 2011 9
  • 11. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 10
  • 12. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 10
  • 14. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 12
  • 15. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 13
  • 16. Social Media Social Networks Here are some examples of job types that it offers: •Rating search results •Categorizing, proof-reading & moderating web content •Answering questions •Data cleansing •Transcription •Tagging photos laurelpapworth.com Tuesday, 8 November 2011 14
  • 17. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 15
  • 18. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 15
  • 19. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 16
  • 20. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 17
  • 21. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 17
  • 22. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 17
  • 23. Social Media Social Networks Gamification Mechanics Leaderboards - skills, social, global, Badges - for achievements set by the game Progress bars - based on where you are level wise in the game Ownership - of virtual goods or game elements Editorial - highlighting player achievements in game Social stats - overall stats within game population Training or Help - credits for enabling others in the game laurelpapworth.com Tuesday, 8 November 2011 18
  • 24. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 19
  • 25. Social Media Social Networks Yammer - an Internal Facebook laurelpapworth.com Tuesday, 8 November 2011 20
  • 26. Social Media Social Networks Gamification Meritocracy Recognition Engaging users Assigning Culture in desired organizational Using behaviors by responsibilities strategic tapping into based on a recognition to psychological new class of drive a culture predispositions socially in which of achievement transparent behaviors and reputation credentials reflect organizational values and contribute to company success laurelpapworth.com Tuesday, 8 November 2011 21
  • 27. Social Media Social Networks Badging & Recognition Features Define badges with graphics and descriptions Configure rules and weights for scoring Manually assign badges or allow users to earn by actions Track progress, show awarded badges, and show leaders View recognition events in stream Select inputs from SharePoint or external systems Run administrative reports on users and earned badges Newsgator laurelpapworth.com Tuesday, 8 November 2011 22
  • 28. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 23
  • 29. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 23
  • 30. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 24
  • 31. Social Media Social Networks The Big Issues: laurelpapworth.com Tuesday, 8 November 2011 24
  • 32. Social Media Social Networks The Big Issues: • Micro Tasks laurelpapworth.com Tuesday, 8 November 2011 24
  • 33. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs laurelpapworth.com Tuesday, 8 November 2011 24
  • 34. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification laurelpapworth.com Tuesday, 8 November 2011 24
  • 35. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards laurelpapworth.com Tuesday, 8 November 2011 24
  • 36. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation laurelpapworth.com Tuesday, 8 November 2011 24
  • 37. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations laurelpapworth.com Tuesday, 8 November 2011 24
  • 38. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards laurelpapworth.com Tuesday, 8 November 2011 24
  • 39. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards • Open Outsourcing laurelpapworth.com Tuesday, 8 November 2011 24
  • 40. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards • Open Outsourcing • Private Clouds vs The Cloud laurelpapworth.com Tuesday, 8 November 2011 24
  • 41. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards • Open Outsourcing • Private Clouds vs The Cloud • Service as a Service (SeAAS) - Collaboration laurelpapworth.com Tuesday, 8 November 2011 24
  • 42. Social Media Social Networks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards • Open Outsourcing • Private Clouds vs The Cloud • Service as a Service (SeAAS) - Collaboration • Transactional APIs and Peer to Peer Industries laurelpapworth.com Tuesday, 8 November 2011 24
  • 43. Social Media Social Networks Strategies and Issues laurelpapworth.com Tuesday, 8 November 2011 25
  • 44. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 26
  • 45. Social Media Social Networks laurelpapworth.com Tuesday, 8 November 2011 27
  • 46. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Tuesday, 8 November 2011 28
  • 47. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.com Tuesday, 8 November 2011 29