Google OpenSocial Distributed Social Networks

Distributed Marketing and Social Networks Dine In or Take Out? Updated for Google OpenSocial Laurel Papworth Social Network Strategist

3 features of a social network Discover and Share (search) Create and Share (content) Discuss and Share (communicate 2 )

Consumer Generated Content create share discover share discuss share

Menu/Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Pre Web 2.0 to Web 2.0 Professional Content Developers (Advertising, Marketing, PR - agencies, studios) Mainstream Media (TV, movies, magazines)

[object Object],Web 2.0 clarified C2C communications

“ We are seeing that manifest in Web 2.0 and 3.0 will be a great extension of that, a true communal medium… the distinction between professional, semi-professional and consumers will get blurred , creating a network effect of business and applications.” Jerry Yang, Yahoo CEO, Nov 2006

Dine In - Social Networks Web 1.0 Hosted and managed

Traditional Online Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analogy : Dining In ,[object Object],[object Object],[object Object],[object Object],[object Object]

MySpace or LinkedIn for dinner?

Consuming Socially 1.0 ,[object Object],[object Object]

Which social network for business?

“ We put a lot more thought into our Social Network choices than we cons ciously realise ”

Think about Control and Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Take Out - Social Networks Web 2.0 Aggregated

Consuming Socially 2.0 ,[object Object],[object Object]

Take Out- RSS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Take Out - Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Hub feeds out to the Spokes

Hub Spoke But we need spoke to hub , plus spoke to spoke

World of Warcraft Virtual World (10 million paying subs) WoW economy Thottbot.com 391 allakhazam.com 798 WowWiki 1,299 blog blog blog blog blog blog blog blog blog Figures: Alexa Ratings Laurel Papworth Core business ” marketing” WoW site 291 incl. Forums World of Warcraft – typical hub/spoke

The Spokes are connected to each other

Web 3.0 ,[object Object],[object Object],[object Object],[object Object]

What we need ,[object Object],[object Object],[object Object],[object Object],[object Object]

Delivering from one hub/spoke to another

Google OpenSocial ,[object Object],[object Object],[object Object],[object Object]

Swiped from www.slideshare.net/LendingClub/lending-club-opensocial Member to member banking Get Distribution Retrieve Information User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers Lending Club Social Finance Application Leveraging OpenSocial Hub (bank) to spoke (member) banking - uhoh

Final: Example? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

SSSHH! Pass it along… [email_address] +61 432 684992 Social Networks Blog: http://silkcharm.blogspot.com

Google OpenSocial Distributed Social Networks

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