Social media and social economy
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Laurel Papworth's presentation to the Department of Broadband, Communication and Digital Economy (DBCDE) on The Future of the Social Economy, the issues and solutions as politics prepares to become a platform for peer to peer government.
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Social media and social economy
- 1. Social Media Social Networks Social Media: The Future of the Social Economy Laurel Papworth, Canberra Australia, Nov 2011 (streamed live to whole-of-Department Broadband, Communication and Digital Economy - check intranet for recording) laurelpapworth.com Monday, 7 November 2011 1
- 2. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.com Monday, 7 November 2011 2
- 3. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Monday, 7 November 2011 3
- 4. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 4
- 5. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 5
- 6. Social Media Social Networks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.com Monday, 7 November 2011 6
- 7. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.com Monday, 7 November 2011 7
- 8. Social Media Social Networks CAPITALISM cap·i·tal·ism /ˈkapətlˌizəm/ An economic and political system in which a country's trade and industry are controlled by private owners for profit. laurelpapworth.com Monday, 7 November 2011 8
- 9. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 9
- 10. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 10
- 11. Social Media Social Networks Hmmm, what shall we buy today? laurelpapworth.com Monday, 7 November 2011 10
- 12. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 11
- 13. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 12
- 14. Social Media Social Networks ideasproutsmarketing laurelpapworth.com Monday, 7 November 2011 12
- 15. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 13
- 16. Social Media Social Networks ScrapeTV laurelpapworth.com Monday, 7 November 2011 14
- 17. Social Media Social Networks ScrapeTV laurelpapworth.com Monday, 7 November 2011 14
- 18. Social Media Social Networks ScrapeTV laurelpapworth.com Monday, 7 November 2011 14
- 19. Social Media Social Networks What is money? Real Money? What is a digital product? laurelpapworth.com Monday, 7 November 2011 15
- 20. Social Media Social Networks What is money? Real Money? What is a digital product? All currency is a virtual representation for a transaction laurelpapworth.com Monday, 7 November 2011 15
- 21. Social Media Social Networks 100,000 years ago we had “gift economies” When barter did occur, it was usually between either complete strangers or potential enemies. Today: we have gift economies again - though we “pay” in thankyou’s, ratings, favourites, laurelpapworth.com Monday, 7 November 2011 16
- 22. Social Media Social Networks $$$ value of a TwitterTweet or Facebook Share Chompon: Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 Eventbrite: Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) Just Giving: Facebook Share (6 needed per donation) $8 per like. More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/ laurelpapworth.com Monday, 7 November 2011 17
- 23. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 18
- 24. Monday, 7 November 2011 19
- 25. Monday, 7 November 2011 19
- 26. Social Media Social Networks $AUD 1,300,000 laurelpapworth.com Monday, 7 November 2011 20
- 27. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 21
- 28. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 22
- 29. Social Media Social Networks Cost of Inaction laurelpapworth.com Monday, 7 November 2011 23
- 30. Social Media Social Networks Your Community is Calling You laurelpapworth.com Monday, 7 November 2011 24
- 31. Social Media Social Networks .... are you listening? laurelpapworth.com Monday, 7 November 2011 25
- 32. Social Media Social Networks .... are you listening? laurelpapworth.com Monday, 7 November 2011 25
- 33. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 26
- 34. Social Media Social Networks Etsy 2005 $166,000 in sales 2007 $26 million 2008 $88 million, $1m a month revenue 50 employees, 120k S, 650k M 2009 $200 million $15 million revenue (3.5% ) 2010 $273 million Sales. 5 million M 2011 $1 billion sales, 30-50 million revenue, 6.9 S laurelpapworth.com Monday, 7 November 2011 27
- 35. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 28
- 36. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Monday, 7 November 2011 29