Gmail tabs promotions to primary tab emails silverpop

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Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers. A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab. While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…

Business Technology

GmailTabs
Sample Promotions to PrimaryTab
“Instructions” Emails

2
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how
“Tabs” will impact engagement, conversions and revenue from Gmail Subscribers.
A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email
outlining how to move their emails from the recipients Promotions tab to the Primary tab.
While this is not likely to significantly “move-the-needle” – for brands considering this approach,
here are several examples…

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Email deliverability is on a lot of email marketers’ minds during the holidays because of increased volume from almost all senders. Although delivery is important for seasonal email campaigns, delivering smarter is vital all year round. It’s more important than ever to make sure your messages not only get delivered, but also make it into the inbox where they can be seen and acted upon. Following are copious notes about the recent shakeups at Gmail and Yahoo, as well as everyday delivery challenges. Inside this notebook are ideas and best practices for optimizing your inbox placement during the holidays and all year long. Included: • Changes at Gmail and Yahoo • What changes took place • How they affect you (and the email industry) • Whether you should react – and how • Engagement as the key to the inbox • How personalization and targeting improve delivery rates • The effect of user engagement on your deliverability • When it’s time to say good-bye

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Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year. To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you: 1. Reassessing program goals 2. Getting mobile-friendly 3. Optimizing snippet text 4. Increasing targeting and personalization 5. Building out triggered emails 6. Keeping inactivity in check. Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.

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The idea of Gmail accounts originated from Google’s mission to create a more efficient and reliable email service. As Google saw the limitations of existing email solutions, they set out to develop a groundbreaking platform that would address the pain points of users. The concept of offering a massive storage capacity was one of the key factors that drove the creation of Gmail accounts. Google envisioned that users would no longer have to worry about deleting emails or managing limited storage space. This, in turn, allowed users to have a comprehensive and searchable archive of all their communications. The idea of threaded conversations was also instrumental in the development of Gmail accounts. By organizing emails into conversations, users could easily follow the flow of discussions and keep related messages in a single thread. This approach enhanced productivity and made it easier to navigate through email conversations. Another significant factor in the origins of Gmail accounts was Google’s commitment to effective spam filtering. Traditional email services were plagued by unsolicited and often malicious messages, which hampered the overall user experience. Google invested heavily in developing advanced algorithms and machine learning techniques to filter out spam effectively. This focus on spam filtering helped make Gmail accounts more secure and reliable. For securing your business you need to get a verified and secure Gmail accounts. So, don't waste time get InTouch with us now: https://pvamails.com/

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1. GmailTabs Sample Promotions to PrimaryTab “Instructions” Emails

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Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile and social. Our customers achieve superior return on relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI and deepen brand loyalty.
Also available at silverpop.com/marketing-resources is more information about future webinars, recordings from previous webinars, You can also access slides from Silverpop presentations on social media and countless other topics at slideshare.net/silverpop. You can also find us on Twitter and Facebook.

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