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Measuring Social Media

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Silverpop
Silverpop

Examining successful real world social marketing techniques and the metrics used to understand success

EmpresarialesTecnología
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Social media bootcamp Measuring success in social media Tom Nixon
 
 
 
 
 
 
 
 
 
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[object Object],[object Object],[object Object],New lies
[object Object],[object Object],[object Object],[object Object],[object Object],Old lies
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Direct response
 
Social media isn’t a direct response ‘channel’
Measuring social media is easy in practice but difficult in theory
[object Object],[object Object],[object Object],[object Object],Mad science
 
Social media bootcamp
[object Object],[object Object],[object Object],Love
 
 
 
 
 
Blue – Hubs Yellow – Influencers
 
1. Any measurement beats no measurement.
[object Object],2. Be clear about your objectives.
[object Object],3. Pick 4 or 5 measures and create a dashboard.
[object Object],4. Benchmark before you start your campaign.
[object Object],5. Use tools, but with a pinch of salt.
[object Object],6. Come to Measurement Camp!
7. Believe in love.
[object Object],[object Object],[object Object]

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