Quando você desembarcar em algum aeroporto no mundo, e sentir vontade de comprar um carro ? Exposto ali na sua frente! Saiba que esse DESEJO é fruto do trabalho da Mesquita de Eventos!
9. Mesquita D’ do something for people don't make thirty sec vignettes
10. and that's not all... Mesquita D’ but I'm not allowed to tell you more anything
11. essential of the plan part of the plan Mesquita D’ Click here Internet is an essential
Notas del editor
I’d like to thank the APA for inviting me this afternoon to talk about the future of advertising from a perspective of how to use communications in the future…
I’d like to thank the APA for inviting me this afternoon to talk about the future of advertising from a perspective of how to use communications in the future…
The best way to see the future would be to have a time machine But time machines go it two directions; we can see the future, but we can also go back in time and look at the past
But what I’d actually like to talk to you about is communities… the past, present and future of them – because it underpins everything we do as marketers
So communities were very local indeed. People were bound by geographical restrictions, and furthermore by social restrictions. We all had a place. But things began to change…
Our communities were still local, but our frames of reference were from the mass media. Now, you know what’s coming next, don’t you…
We’ve always just been about connecting people to companies. The purpose remains the same. The means are different.
So, how to do it? Well, for the purposes of today, I’ve looked less at the first crucial stages (making sure the community of you own company is right), and more at the role that external communications, and specifically TV, might play…
So if we’re about connecting people and companies, it’s not really about just making 30 second vignettes… it’s about doing something for people. Being educative, entertaining, useful, connecting them with others
… and being a new campaign, there’s lots more coming… … that I can’t tell you about. Yet.
So for Cadbury, TV ads are still an essential part of the plan. But they are just a part. Increasingly, it is unlikely to work on it’s own.