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Benefiting from Innovations in Sustainable and Equitable Management of Trans-boundary Tuna in the Western Pacific 
Dr. Simon Bush 
16th National Tuna Congress, 4-5 Sept. 2014 General Santos
? 
Programme question 
PUBLIC 
PRIVATE 
+ 
NEW PARTNERSHIPS FOR GOVERNING TRANSBOUNDARY TUNA 
BENEFITS 
BENEFITS 
? 
?
Programme objectives 
1. 
Understand social and ecological interactions in tuna fisheries 
2. 
Design of effective and equitable governance arrangements to achieve sustainable tuna management 
3. 
Develop an effective global long-term science-governance network for sustainable tuna fisheries in the Western Pacific 
4. 
Mobilise knowledge about tuna ecology, tuna fisheries behaviour, and tuna fisheries management and governance
Research areas 
What partnerships in global value chains? 
How do tuna interact with FADs? 
What kinds of state-market partnerships? 
What private-led initiatives? 
What are the informational needs and strategies for sustainable tuna fisheries?
BESTTuna Consortium 
International advisory board 
Research consortium 
Extended research network 
Industry and policy partners 
CSIRO 
World Bank 
Kagoshima Uni 
SPC 
PNA 
Murdoch Uni. 
ANCORS 
UC Santa Barbara 
IRD 
ISSF 
Pacifical bv 
Anova Seafoods bv 
Indo. Tuna Committee 
Bogor University 
University of the South Pacific 
WWF Coral Triangle Programme 
University of the Philippines. 
(Visayas and Mindanao) 
Wageningen University ENP, AFI, ENR, BEC
0 
100000 
200000 
300000 
400000 
Jan 
Feb 
Mar 
Apr 
May 
Jun 
Catch Kg 
STATE/COMMUNITY IFISH DATABASE 
DATA MANAGEMENT COMMITTEES 
PRIVATE ENUMERATION 
Case 1: Information rich traceability 
 
Incentives for public-private data collection for tuna fisheries? 
 
Generate information flows that are of a high enough quality, timely, accessible and understandable
2. UPLOAD INFO 
1. CODE THE CATCH 
3. HANDLE + SHIP 
4. TRACE TO DISCOVER 
Discover the story of your seafood
Timely, high quality data 
iFISH 
Sub-national 
National 
Regional 
Producer 
Consumer 
Market 
State 
? 
? 
?
Case 2: Fishery improvement projects 
 
‘Value chain approach’ for delivering incentives 
 
Public-private support to improved fisheries use and management 
 
Different models: NGO-led, company-led 
 
Oriented towards MSC certification 
Photos Frazen Tolentino
Case 2: Mindoro tuna FIP 
 
Fisher organisation (PPPST) aiming for MSC certification 
 
Research shows other incentives are evident 
 
Double role of Casas 
 
FIPs are varied, local conditions key to success 
 
MSC provides a framework, but not the only goal 
Retailers 
Exporters 
CASAS 
PPPST 
Fishers 
Fishers 
Fishers 
Consumers 
? 
? 
Frazen Tolentino
Case 3: MSC certification of PNA tuna 
 
PNA members and Sustunable BV 
 
MSC certified free school purse seine 2011 
 
Globally significant – 25% of world tuna
Case 3: MSC certification of PNA tuna 
 
What is the pay-off for greater cooperation between PNA countries? 
 
What is the pay-off for (Filipino) companies? 
 
What is hindering the flow of certified tuna to the market? 
 
Partial overall impact ... 
Agnes Yeeting, Steven Adolf
Looking forward 
 
Public-private partnerships increasing in tuna industry 
 
Private sector gradually taking up responsibilities and need to engage with government 
 
Governments remain backbone of decision making and needs to draw on the potential of private initiatives 
FAILURE? 
SUCCESS 
OR
www.besttuna.org 
Daghang Salamat! 
A call for cooperation!
Thumbs Up and Down by Mister Pixel Tuna by Mallory Hawes Hands by Marco Galtarossa Income by Doug Cavendish From the The Noun Project

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Benefiting from Innovations in Sustainable and Equitable Management of Trans-boundary Tuna in the Western Pacific

  • 1. Benefiting from Innovations in Sustainable and Equitable Management of Trans-boundary Tuna in the Western Pacific Dr. Simon Bush 16th National Tuna Congress, 4-5 Sept. 2014 General Santos
  • 2. ? Programme question PUBLIC PRIVATE + NEW PARTNERSHIPS FOR GOVERNING TRANSBOUNDARY TUNA BENEFITS BENEFITS ? ?
  • 3. Programme objectives 1. Understand social and ecological interactions in tuna fisheries 2. Design of effective and equitable governance arrangements to achieve sustainable tuna management 3. Develop an effective global long-term science-governance network for sustainable tuna fisheries in the Western Pacific 4. Mobilise knowledge about tuna ecology, tuna fisheries behaviour, and tuna fisheries management and governance
  • 4. Research areas What partnerships in global value chains? How do tuna interact with FADs? What kinds of state-market partnerships? What private-led initiatives? What are the informational needs and strategies for sustainable tuna fisheries?
  • 5. BESTTuna Consortium International advisory board Research consortium Extended research network Industry and policy partners CSIRO World Bank Kagoshima Uni SPC PNA Murdoch Uni. ANCORS UC Santa Barbara IRD ISSF Pacifical bv Anova Seafoods bv Indo. Tuna Committee Bogor University University of the South Pacific WWF Coral Triangle Programme University of the Philippines. (Visayas and Mindanao) Wageningen University ENP, AFI, ENR, BEC
  • 6. 0 100000 200000 300000 400000 Jan Feb Mar Apr May Jun Catch Kg STATE/COMMUNITY IFISH DATABASE DATA MANAGEMENT COMMITTEES PRIVATE ENUMERATION Case 1: Information rich traceability  Incentives for public-private data collection for tuna fisheries?  Generate information flows that are of a high enough quality, timely, accessible and understandable
  • 7. 2. UPLOAD INFO 1. CODE THE CATCH 3. HANDLE + SHIP 4. TRACE TO DISCOVER Discover the story of your seafood
  • 8.
  • 9. Timely, high quality data iFISH Sub-national National Regional Producer Consumer Market State ? ? ?
  • 10. Case 2: Fishery improvement projects  ‘Value chain approach’ for delivering incentives  Public-private support to improved fisheries use and management  Different models: NGO-led, company-led  Oriented towards MSC certification Photos Frazen Tolentino
  • 11. Case 2: Mindoro tuna FIP  Fisher organisation (PPPST) aiming for MSC certification  Research shows other incentives are evident  Double role of Casas  FIPs are varied, local conditions key to success  MSC provides a framework, but not the only goal Retailers Exporters CASAS PPPST Fishers Fishers Fishers Consumers ? ? Frazen Tolentino
  • 12. Case 3: MSC certification of PNA tuna  PNA members and Sustunable BV  MSC certified free school purse seine 2011  Globally significant – 25% of world tuna
  • 13. Case 3: MSC certification of PNA tuna  What is the pay-off for greater cooperation between PNA countries?  What is the pay-off for (Filipino) companies?  What is hindering the flow of certified tuna to the market?  Partial overall impact ... Agnes Yeeting, Steven Adolf
  • 14. Looking forward  Public-private partnerships increasing in tuna industry  Private sector gradually taking up responsibilities and need to engage with government  Governments remain backbone of decision making and needs to draw on the potential of private initiatives FAILURE? SUCCESS OR
  • 15. www.besttuna.org Daghang Salamat! A call for cooperation!
  • 16. Thumbs Up and Down by Mister Pixel Tuna by Mallory Hawes Hands by Marco Galtarossa Income by Doug Cavendish From the The Noun Project