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Library technology in
content discovery
Evidence from a large-scale reader survey
Simon Inger, April 2013
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
Researcher
Student
Librarian
Publisher Site
Search Engine
Library Link
Server
Aggregator
A&I
Library
Web Pages
Peer Link
Email Alert
Aggregated
Article
Publisher’s
Article
Publisher Site
Search Engine
Library Link
Server
A&I
Peer Link
Email Alert
Aggregated
Article
Publisher’s
Article
What the
publisher
can count
Researcher
Student
Librarian
Publisher Site
Search Engine
Library Link
Server
Aggregator
A&I
Library
Web Pages
Aggregated
Article
Publisher’s
Article
What the
library can
count
Researcher
Student
Librarian
Publisher Site
Search Engine
Library Link
Server
Aggregator
A&I
Library
Web Pages
Peer Link
Email Alert
Aggregated
Article
Publisher’s
Article
Survey on Reader Navigation
• Mission: Gain a measure of the relative
importance of all of these channels to
inform publishers and information buyers
• Survey of Readers following on from 2005
and 2008 studies
• Much larger, with over 19,000
respondents globally
• Over a year in planning, execution and
analysis
• Thanks to all our supporters, studied
multiple subject areas
Supporters
• BMJ Group
• CABI
• Cambridge University Press
• IOP Publishing
• Nature Publishing Group
• Palgrave Macmillan
• Publishing Technology
• RSC Publishing
• SAGE
(response rates between 1.7% and 6.4%)
Limitations
• It’s a survey
• Survey was only in English
• Survey used invitations from our
supporters – not necessarily completely
representative sample
• Due to data privacy/data protection rules,
all those invited to the survey via email
will be quite highly engaged with the
publisher (“opted in”)
What was studied?
• Preference of discovery resources
• Search engine preference
• Device preference
• App use
• Publisher web site features
• all broken down by region, income, job
role, subject area, sector
Some take-aways
• Libraries
– Do these figures match your experiences?
– What plans to better reach some subjects?
• Publishers
– Understand which channels readers in your
disciplines utilise to discover your content.
• Library Technology Providers
– What should be done about underperforming
subject areas? More content, better tools?
• Platform Providers
– Supporting all of these discovery channels?
Questions?
simon@sic.ox14.com
simon@renewtraining.com
Report and Analytical Tool
• Full report contains 90 charts and 123
pages in total
• Analytical tool allows for breakdown of
results by all demographics and subject
area.
– Over 19000 respondents globally
– Over a trillion meaningful chart combinations
– Marketing to libraries, authors, societies
– Assessing aggregator deals and inclusion in
library search tools
• See http://www.renewtraining.com/publications.htm for
details and to order.

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Library technology in content discovery - evidence from a large-scale reader survey - uksg 2013

  • 1. Library technology in content discovery Evidence from a large-scale reader survey Simon Inger, April 2013 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
  • 2. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link Email Alert Aggregated Article Publisher’s Article
  • 3. Publisher Site Search Engine Library Link Server A&I Peer Link Email Alert Aggregated Article Publisher’s Article What the publisher can count
  • 4. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Aggregated Article Publisher’s Article What the library can count
  • 5. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link Email Alert Aggregated Article Publisher’s Article
  • 6. Survey on Reader Navigation • Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers • Survey of Readers following on from 2005 and 2008 studies • Much larger, with over 19,000 respondents globally • Over a year in planning, execution and analysis • Thanks to all our supporters, studied multiple subject areas
  • 7. Supporters • BMJ Group • CABI • Cambridge University Press • IOP Publishing • Nature Publishing Group • Palgrave Macmillan • Publishing Technology • RSC Publishing • SAGE (response rates between 1.7% and 6.4%)
  • 8.
  • 9.
  • 10. Limitations • It’s a survey • Survey was only in English • Survey used invitations from our supporters – not necessarily completely representative sample • Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the publisher (“opted in”)
  • 11. What was studied? • Preference of discovery resources • Search engine preference • Device preference • App use • Publisher web site features • all broken down by region, income, job role, subject area, sector
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Some take-aways • Libraries – Do these figures match your experiences? – What plans to better reach some subjects? • Publishers – Understand which channels readers in your disciplines utilise to discover your content. • Library Technology Providers – What should be done about underperforming subject areas? More content, better tools? • Platform Providers – Supporting all of these discovery channels?
  • 25. Report and Analytical Tool • Full report contains 90 charts and 123 pages in total • Analytical tool allows for breakdown of results by all demographics and subject area. – Over 19000 respondents globally – Over a trillion meaningful chart combinations – Marketing to libraries, authors, societies – Assessing aggregator deals and inclusion in library search tools • See http://www.renewtraining.com/publications.htm for details and to order.

Notas del editor

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