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D E S I G N M AT T E R S
9 T H - 1 0 T H M A R C H 2 0 1 3
DESIGN MATTERS
ROUTE 1
DESIGN MATTERS
If
then it’s not about the design
ENABLES
It’s about what it
ELIMINATES
Good design
SPEAKS
DIRECTLY
Good design
“When your environment is cluttered the chaos restricts your ability to focus. The clutter also limits
your brains ability to process information. Clutter makes you distracted and unable to process
information as well as you do in an uncluttered, organized and serene environment.”
- Princeton University Neuroscience Institute
“...an uncluttered, organized
and serene environment.”
SIGNAL VS NOISE
REDUCE
BACKGROUND
NOISE
We want to
CREATIVE
VACUUM
...to create
IDEAS ARE CLEAR
Where
GET THE POINT
So that people
MATTERS
Because that’s what
BOLD AND SIMPLE
CONVERSATION STARTERS
THOUGHTFUL MESSAGES
Design Language
Trending Colors 2012
Tangerine + Mint
A poster that uses its
surroundings to get people’s
attention.
Material : Recycled Plastic from
Dharavi + Vinyl
ADD
Design decisions
SUBTRACT
Design decisions
MULTIPLY
Design decisions
DIVIDE
Design decisions
T-shirt give-aways paired with
a marker to allow people to
customize their own or leave as is!
Material : Cotton
ROUTE 2
DESIGN MATTERS
If
we want people to think creatively
CREATE AN
AMBIENCE
We want to
CREATIVE
THOUGHT
A visual theme that is conducive to
MIXING IDEAS...
Design Forums are about
CONNECTIONS
BETWEEN THEM
and exploring the
LANGUAGE OF
CREATIVITY
If Design is the
COLOR AND
FORM
then
are its syntax.
IDEAS MIXING
We want to show
INTERESTING
CONVERSATIONS
and the
that happen between them.
Trending Colors 2012
NEON SHADES
COLORFUL AND ABSTRACT
ORGANIC AND FLUID
HANDMADE AND UNIQUE
Design Language
USING PAPER MARBLING
Process
to create unique and exciting patterns
using bright/fresh neon colors
Event Posters
Bold Graphic Patterns
Series Note Books
Give away T-shirts
in Event Colors
THANK YOU

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