Case study: Online store Ownta.com

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The document describes the development of an online retail store called Ownta.com that sells thousands of electronics worldwide. A technology company was partnered with to develop and optimize the store over 6 years. Key developments included integrating cloud search for fast product searches, optimizing the platform to handle high traffic loads, automating logistics functions, and configuring price imports and exports. The interface was designed plainly to focus on selling products across desktop and mobile. Ongoing support and maintenance is provided to ensure the site's flawless operation.

Software

Ownta.comisanonlineretailingmarketprovidingelectronics,
computers,phonesandaccessories

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Contactus
Lookingforhelpindeveloping
youronlinestore?
ThehistoryofourpartnershipwithOwnta.combegan
in2009.Thisglobalonlineretailingmarket,headquartered
inHongKong,sellsthousandsofelectronicsworldwide.
FactsabouttheprojectOwnta.com

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Contactus
Lookingforhelpindeveloping
youronlinestore?
Onlinestorewithautomatedlogisticswhichcancope
withheavyloads
2500000hitsdaily
50000itemsinthecatalogue
Challenge

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6yearsofpartnership
4500000hitsdaily(maximum load)
56000itemsinthecatalogue
778hoursspentondevelopment
Results

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Contactus
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youronlinestore?
ImplementingtheProject

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youronlinestore?Cloudsearchintegration
Thisonlinestorewith50,000itemsneededfastand
relevantsearchcapabilities,soweintegratedand
conﬁguredSearchanisecloudsearch.Itprocesses
searchqueriesfor0.5secondsandreﬁnesthe
results.Itcanalsoanalyzevisitedpagesand,
withthehelpofthisinformation,deliversearchwiththehelpofthisinformation,deliversearch
suggestionsandillustratedproductpreviewsin
apopupwidget.
Coreoptimization
WedevelopedthestoreusingtheCS-Cartplatform
andoptimizedthecoreplatform forthesiteto
withstandexpectedloads.
1.AdjustingCMStohighloads

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Logisticsautomation
WemadedeliverymanagersjobseasierthroughWemadedeliverymanagersjobseasierthrough
logisticsautomation.Itcontainsthesystem of
processinggoodswhicharereadytobeshipped,
storesorderinformation,andcreates
user-friendlyreportsthatcanbeexportedto
Excel.Thesystem automaticallysendsthereports
tovendorsandpartnerdeliveryservicesand
notiﬁescustomersofthedateofdeliveryandnotiﬁescustomersofthedateofdeliveryand
trackingnumber.
Priceexportandimportconﬁguration
Theonlinesupermarketworkswithdirect
supplies,andweconﬁguredwholesaleprices
exportandimporttoproviderelevantpricing.
Lookingforhelpindeveloping
youronlinestore?
Lookingforhelpindeveloping
youronlinestore?
CustomerDeliveryservicesVendor
New
order
Shippingdateand
trackingcode
New
order
2.Onlinestoremanagement

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Additionalpaymentanddeliverymethods
Theonlinestoreisavailableworldwide,soweintegratedadditional
paymentanddeliverymethods.Throughgeotargeting,customerswill
onlyseethedeliverymethodsavailableintheircountries.
2.Onlinestoremanagement

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Eachelementofthestoreshouldbe
designedtosellproducts.Sincesuperﬂuous
detailscancreatedistractions,wedesigned
aplaininterface.
3.Onlinestoreinterface

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Lookingforhelpindeveloping
youronlinestore?
Contactus
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youronlinestore?
Pricesavailableinthreecurrencies
whicharetranslatedonlineatthelive
exchangerate.
Minishoppingcart
containingallitemsand
purchasesum
Drop-downmegamenuusingAjaxtoloadsubcategories.
Homepage

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Shippingcalculatormovedfrom
thecheckoutpagetotheproduct
detailpage.
Relatedproducts.
Productdetailspage

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Contactus
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Communicationwith
customersviatheproduct
page(“AskQuestion,”
“Reviews”,and“PriceMatch”
tabs)
Informationonshipping
providedwiththehelpof
geotargeting
Productdetailspage

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Contactus
Lookingforhelpindeveloping
youronlinestore?
Couponcodes.Calculatepricesinstantlyaccordingtochosenpaymentand
shippingmethods.
Featureforeditingorderatcheckout.Threestepstoplaceorder.
Checkout

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Contactus
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SupportandMaintenance

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InterfacedevelopmentDevelopmentof
additionalfeatures
Siteadministration
Weareconstantlydevelopingthesiteandtoensureitsﬂawlessoperation:
Support

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youronlinestore?
ownta.com
VisitSite

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