APAC broadband market survey by Sirena Cheng 20100513

1. APAC Broadband Market
Survey
Sirena Cheng
May. 13, 2010

2. Asia Pacific, broadband marketAsia Pacific, broadband marketAsia Pacific, broadband marketAsia Pacific, broadband market
update, 2Q09update, 2Q09update, 2Q09update, 2Q09
� Asia Pacific had 169 million broadband subscriptions at end-
2Q09, equating to household penetration of 17.15%.
� The market added 26.6 million net subscriptions in the 12
months to end-2Q09, up from 22.4 million in the preceding
12 months.
� The Chinese market remained the regional kingpin with 89
million subscriptions at end-2Q09, representing nearly 53%
of the region’s total.
� China had almost 3.6 million net additions in 2Q09, nearly
six times as many as its nearest challenger, India.
� On an operator basis, Japan is the most diverse market in
the region, with seven operators having more than 800,000
subscriptions.
� Growth in Asia Pacific’s broadband market slowed down
slightly in 2Q09, with operators adding 5.98 million subs in
the quarter, down from 7.9 million in 1Q09, taking the
number of subscriptions to 169 million.

3. Asia Pacific, broadband subscriptionsAsia Pacific, broadband subscriptionsAsia Pacific, broadband subscriptionsAsia Pacific, broadband subscriptions
by technology, 2Q04-2Q09by technology, 2Q04-2Q09by technology, 2Q04-2Q09by technology, 2Q04-2Q09

4. Asia Pacific, broadband net add subscriptionsAsia Pacific, broadband net add subscriptionsAsia Pacific, broadband net add subscriptionsAsia Pacific, broadband net add subscriptions
by technology, 2Q04-2Q09by technology, 2Q04-2Q09by technology, 2Q04-2Q09by technology, 2Q04-2Q09

5. Asia Pacific, key broadband
statistics, 2Q09

6. Asia Pacific, broadband subscriptions and netAsia Pacific, broadband subscriptions and netAsia Pacific, broadband subscriptions and netAsia Pacific, broadband subscriptions and net
additions, 2Q04-2Q09additions, 2Q04-2Q09additions, 2Q04-2Q09additions, 2Q04-2Q09

7. Asia Pacific, top 15 countries by
broadband subscriptions, 2Q09

8. Asia Pacific, top 15 countries by net
additions, 2Q09

9. Asia Pacific, top 20 operators by broadbandAsia Pacific, top 20 operators by broadbandAsia Pacific, top 20 operators by broadbandAsia Pacific, top 20 operators by broadband
subscriptions, 2Q08 and 2Q09subscriptions, 2Q08 and 2Q09subscriptions, 2Q08 and 2Q09subscriptions, 2Q08 and 2Q09

10. Asia Pacific, top 20 operators by
net subscriber additions, 2Q09

11. Asia Pacific, top 15 countries byAsia Pacific, top 15 countries byAsia Pacific, top 15 countries byAsia Pacific, top 15 countries by
household penetration, 2Q08 and 2Q09household penetration, 2Q08 and 2Q09household penetration, 2Q08 and 2Q09household penetration, 2Q08 and 2Q09