GetPersonalized! Your data, your choice, your healthbank, Reto Schegg, Chief Executive Officer & Mark Hummel, Chief Financial Officer, Healthbank (Switzerland), in Helsinki on 25 May 2015

1. Your data, your choice, your
healthbank
Reto Schegg
Chief Executive Officer, Healthbank
Mark Hummel
Chief Financial Officer, Healthbank (Switzerland)

2. May 2015 www.healthbank.coop
Your Data, Your Choice, Your healthbank

3. 3
Global
Health Data
Transaction
Platform
In a nutshell
…based in CH
…broad definition
…benefits to users
…neutral, independent,
eco-system

4. 4
The Patient

5. 5
Today the patient is the object
that has to be treated!!

6. 6
YOU
Own Consen
t
Shar
e
Earn
Collect Suppor
t

7. The User Experience
7
Your
Account
Your Dashboard
Your
Rewards
Your Care
Providers
Your
Wearables/Apps
Your
Prescriptions
Your IoT Devices

8. Value for Users
8
Security – bank-level encryption
Control & Privacy – granular consent for all data
sharing
Transactional – connectivity between doctors, family,
research
Rewards – direct financial benefits

9. 9
The Project

10. Why does it work?
Trust
through
transparency and full
user control
Neutrality
through citizen
ownership
Scalability
through user
rewards and
improved research
Interoperabili
ty through an
open eco-system

11. 11
We Are
Not…
a Data
Aggregator
an eHealth Record
a disease-
specific platform
We Are…
Citizen Centric
Neutral &
Independent
a Transaction
Platform

12. 12
The Platform’s Three Pillars
User B2B / B2G Research
Secure,
Independent, Neutral
Data StorageExchange of data
with health care
profs, family, friends,
research
Granular Individual
Consent
Secure,
Independent,
Neutral Data
StorageProduct/Service
enhancement
opportunities
“powered by healthbank”
Branding
Flexible, real-time
Non-clinical
projects
Patient
recruitment for
clinical trails
Information Hub to
share needs and
outcomes with the
global community
Dynamic control panel

13. Lifestyle
Apps
healthbank ecosystem
13
Smartphone Users
Consumer
Doctors
Pharmacies
Payers
Hospitals
Research
App
mHealth Partners: AnalyticsServices&Product
Researchers
Paramedics
Content
Sensors
User
Groups
Medical
Information
Universities
Hospitals
Pharma
Insurance
CRO’s
Consumer
Health &
Tech Co’s
healthbank
the ecosystem
Health &
Wellness
Information
Government
Industry
Patients

14. Business Model
User
platform
data mining
platform
Research platform
rewarding users
B2B/B2G
platform
Users: Rewards
healthbank: Project Fee
Store, Track and Manage
Share
Manage data for a fee
User: Mining Fee
healthbank: Mining Fee
14
Immediatelyafterlaunch
after
24–36months

15. Value for Partners
15
Brand Enhancement – citizen empowerment
solution
Neutrality – independent ecosystem intermediary
Economics – expedited, cost efficient data
source
Aggregation – access to data from many
sources

16. Citizen Owned
Competitive Landscape
16
Neutral + Independent Ecosystem healthbank
User receives rewards for sharing
Data used for research
healthbank
Data aggregation/sharing healthbank
Apple Health
PatientsLikeMe
MS HealthVault
Google Fit
Samsung SAMI
Dacadoo
Validic
Tictrac
healthbank
Apple Research
PatientsLikeMe
Small Steps
healthbank

17. 17
Breaking News

18. Advisory Board
Werner Christie, MD N
O
Public health and primary healthcare expert;
former Minister of Health, Norway; current: various
Board
Felix Früh, PhD U
S
Human Longevity Project, CMO; former: US FDA
Jane Sarasohn-Kahn, MA,
MHSA
U
S
Health economist, advisor at THINK-Health
Guido Schüpfer, MD C
H
Hospital Lucerne, Co-Director
Michael Sterns, MD U
S
Stearns Healthcare Consulting; SNOMED,
neurologist and clinical informatics expert
Melanie Swan, MBA U
S
Hedge fund manager, founder of DIY Genomics,
philosopher, author of “blockchain”: Blueprint for a
New Economy“
Gregor Zünd, MD C
H
University Hospital of Zurich, Director of Research
and Education
18

19. 19
www.healthbank.coop