What 5 of today's leading brands are doing to engage their audiences with great content marketing

1. 5
Snapshots
of
Inspiring
Content
Marke4ng

2.
PURINA’S
PETCENTRIC
website
is
designed
to
be
the
ul:mate
des:na:on
for
pet
lovers
either
considering
pet
ownership
or
who
currently
own
pets.
The
Petcentric
team
turned
to
Skyword
for
inspiring,
informa:ve,
and
just
plain
funny
stories
about
pets
to
share
among
its
community.
In
6
months,
social
shares
to
Skyword-­‐created
content
increased
149
percent.
one

3. two
Traveling
to
the
Caribbean?
Then
make
your
first
stop
the
Priceless-­‐Caribbean
website.
Part
of
MasterCard’s
Love
This
City
campaign,
Priceless
Caribbean
is
a
collec:on
of
stories
about
shopping,
dining,
bucket-­‐list
adventures,
and
other
priceless
gems
of
the
Caribbean.
Skyword's
content
marke:ng
soQware,
editors
and
freelance
writers
help
bring
these
experiences
to
life.

4. three
RSA
Conference
helps
drive
the
informa:on
security
agenda
worldwide
with
annual
industry
events
and
ongoing
thought
leadership.
As
the
world
becomes
more
interconnected
and
the
threat
landscape
more
complex,
RSA
Conference
plays
an
integral
role
in
informing
and
educa:ng
IT
professionals
throughout
the
world.
With
Skyword,
RSA
Conference
spreads
the
word
with
industry
influencers
who
share
insight
and
trends
in
informa:on
security
through
a
sustainable
and
measurable
process.

5. four
The
Na:onal
Center
for
Middle
Market
(NCMM)
exists
for
a
single
purpose:
to
be
the
foremost
expert
and
resource
for
the
middle
market
economy.
A
partnership
between
GE
Capital
and
The
Ohio
State
University's
Fisher
College
of
Business,
NCMM
helps
decision
makers
grapple
with
everyday
issues
that
affect
their
middle
market
businesses.
With
Skyword's
soQware,
editors,
and
custom-­‐recruited
writers,
NCMM
reaches
middle-­‐market
CEO's
when
they
seek
informa:on
on
issues
such
as
technology
trends,
talent
recruitment
and
reten:on,
globaliza:on,
and
work/life
balance.

6. five
Wondering
what's
the
right
age
to
get
your
kid
a
phone?
Or
maybe,
you're
looking
for
the
latest
food
or
brain
training
app.
Well
if
you
are,
chances
are
you
can
get
your
answer
from
Gazelle
–
the
na:on's
leading
consumer
electronics
trade-­‐
in
site.
Skyword
helps
Gazelle
introduce
its
service
to
millions
of
consumers
by
being
a
trusted
resource
for
informa:on
on
mobile
devices,
applica:ons,
accessories,
and
all
sorts
of
consumer
electronics.

7. For
More
Great
Content
Marke:ng
Snapshots
www.skyword.com/successstories