Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

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Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy. Attend and get a roadmap to successfully creating and amplifying your content! During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences. We will share: Insights into how businesses are growing by creating great content and amplifying its reach The major components required for building a modern content strategy A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.

Marketing Tecnología Empresariales

A
Roadmap
for
Successfully
Crea5ng

and
Amplifying
Great
Content

#contentroadmap

©
2014
Skyword
Inc,
Conﬁden5al.
All
rights
reserved.

WHO

is
doing
content
well?

#contentroadmap

©
2014
Skyword
Inc,
Conﬁden5al.
All
rights
reserved.

2

IBM’s
Midsize
Insider

#contentroadmap

©
2014
Skyword
Inc,
Conﬁden5al.
All
rights
reserved.

3

Providing
IT
professionals
a

deep
understanding
of
their

community’s
struggles
and

oﬀering
a
unique
perspec>ve

on
industry
trends.

#contentroadmap

©
2014
Skyword
Inc,
Conﬁden5al.
All
rights
reserved.

4

Purina
Petcentric

#contentroadmap

©
2014
Skyword
Inc,
Conﬁden5al.
All
rights
reserved.

5

Provide
inspiring
and
insighBul

stories
for
those
either

considering
pet
ownership
or

those
who
currently
own
pets.

#contentroadmap

©
2014
Skyword
Inc,
Conﬁden5al.
All
rights
reserved.

6

HOW

do
you
succeed?

#contentroadmap

©
2014
Skyword
Inc,
Conﬁden5al.
All
rights
reserved.

7

REGISTER

for
the
Jan
22
webinar
and
receive

a
roadmap
for
success

hQp://bit.ly/skywordwebinar

#contentroadmap

©
2014
Skyword
Inc,
Conﬁden5al.
All
rights
reserved.

8

Learn
More

Follow
@Skyword
on
TwiQer
to
learn
more

about
the
latest
in
content
marke5ng

Access
our
resource
center
for
addi5onal

presenta5ons
and
materials

www.skyword.com/resources

Or
contact
us
directly:

learnmore@skyword.com

617.720.4000

www.skyword.com

#contentroadmap

©
2014
Skyword
Inc,
Conﬁden5al.
All
rights
reserved.

9

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