Slides from a Smart Insights webinar with Mitch Joel looking at techniques to transform businesses and individuals. Includes a new capability model take from our #DigitalTransformation http://bit.ly/smarttransformation toolkit.
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Digital Transformation Techniques
1. Digital Marketing Priorities 2014
Brought to you by:
Rebooting Business with Mitch Joel
Why and how you and your business must
reinvent to stay relevant
Mitch Joel, President Twist Image:
www.twistimage.com/blog
Author of CTRL ALT Delete and
Six Pixels of Separation
A conversation between Dave Chaffey, our listeners and Mitch Joel, author of
Six Pixels of Separation and Ctrl Alt Delete discussing the latest frameworks,
research and best practices for managing digital transformation.
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a headshot
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#DigitalTransformation
http://www.slideshare.net/Smart-Insights
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About today’s webcast
Business transformation:
Techniques to increase the contribution of digital
Personal transformation
How to make yourself more relevant
Do get involved
Vote to compare
Ask questions as we go along
Watch full screen for the frameworks
3. Download via our Transformation Toolkit
http://bit.ly/smarttransformation
Vote!
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Making your business more digital
Q1. How to prove the commercial opportunities?
Q2. Examples of how digital adds brand value?
Q3. What timeframes / lookahead?
Q4. Ideas to increase Digital Agility?
Q5. How to avoid Digital Silos?
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Making yourself more digital
Q1. How can Digital specialists and marketers make
themselves more relevant?
Q2. Your Ideas on what, when and where to publish:
“Kill the content”
Q3. Left brain vs right brain?
Q4. Which skills are most important to develop?
Q5. What do you look for in employees at Twistimage?
Vote!
12. 12
Rebooting Business with Mitch Joel
Why and how you and your business must
reinvent to stay relevant
Mitch Joel, President Twist Image:
www.twistimage.com/blog
Author of CTRL ALT Delete and
Six Pixels of Separation
<Insert
a headshot
pic>
#DigitalTransformation
http://www.slideshare.net/Smart-Insights
@SmartInsights Transformation Toolkit:
http://bit.ly/smarttransformation
Notas del editor
Covering Business and Personal angles
Questions around capability:
Lot’s of activities to get right – which are the biggest blockages?
Other activities
Examples of companies on the right? What can we learn from them?
Some businesses struggle to see the relevance of new business models when they don’t sell Digital Products like Netflix. How would you advise businesses to look into opportunities to reinvent?
Ideas on achieving integration?
What are the implications of this?
Don’t let technology get in the way?
Best of breed or integrated solutions?
Make the most of the APIs