Smart Commute Initiative: Implementing a Regional Workplace-based TDM Program through TMAs and a Two-tiered Structure
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Presented by: Ryan Lanyon, BA and Brian Shifman, BA Presented at: ACT Canada 2007 TDM Summit, Calgary, November 2007
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Smart Commute Initiative: Implementing a Regional Workplace-based TDM Program through TMAs and a Two-tiered Structure
- 1. Smart Commute Initiative Implementing a Regional Workplace-based TDM Program through TMAs and a Two-tiered Structure
- 8. Two-tiered Model + Smart Commute Association
- 9. Two-tiered Model - Governance SC Hamilton SC Halton SC Mississauga SC Brampton-Caledon SC North Toronto, Vaughan SC Northeast Toronto SC 404-7 SC Central York SC Durham City of Hamilton Halton Region City of Mississauga Peel Region City of Toronto York Region Durham Region
- 10. Two-tiered Model - Governance
- 31. Questions? Ryan Lanyon Brian Shifman Project Director Executive Director Smart Commute Association Smart Commute NTV [email_address] [email_address] 416-338-0498 416-650-8059 866-658-9890
Notas del editor
- Doesn’t work on many levels Can’t build enough lanes to accommodate all the traffic Not all jobs are downtown Followed by support for Smart Commute 404-7
- Introduction -Not-for-profit Transportation Management Association (TMA) -Formed in 2001 – 1 st in Ontario, one of first in Canada; 1 st University-based TMA in Canada -Public-private partnership -Works with businesses, transit agencies, governments, non-profits to implement Transportation demand management (TDM) solutions in North Toronto and Vaughan -TMA encourages TDM through ETR – i.e., reduction in SOVs and traffic congestion; improve air quality -TDM Programs/services and advocacy facilitate long term change of modal split towards alternatives to Single Occupancy Vehicle (SOV) -Part of a broader network of TMAs across the GTAH, under the Smart Commute Association (SCA) umbrella 1) Social Marketing: -awareness (e.g., transit) -attitude (e.g., carpooling) -behaviour (e.g., cycling) 2) For moving people out of their SOVs = “drivers” = incentives and disincentives Business = bottom line, ethos for environmental issues - Corporate Social Responsibility Individuals = time, cost ($2000/yr savings on gas due to carpooling), reduce footprint, infrastructure, support from workplace (e.g., vanpooling, tele-commuting)
- Carrots and Sticks -Amsterdam 37% by bike = modal share because of heavily taxed vehicles and cycling only lanes
- Support for Smart Commuting Results from 9 of Smart Commute NTV’s partners: Universal Workers Union, Dillon Consulting, CH2M HILL, ING DIRECT, Enbridge, TRCA, Knoll, sanofi pasteur, and Env. Canada- Tor. (with an overall total of 1,400 respondents), show the following (Note: all numbers are approximations): Trip Length of those surveyed : -the average one-way commute length is 25 km (average for GTA is 17.7 km – from Transportation Tomorrow Survey, 2001) -Short trips: commutes less than 3 km comprise 3% of trips (opportunity for walking), and commutes from 3-10km comprise 20% of trips (opportunity for cycling) Go For Green estimates that the average Canadian makes 2000 car trips shorter than 3km every year – a distance that can easily be covered by walking. Trips up to 5 or 10km are feasible by bicycle. ( Average Walking Speed : 6km = 1hr to walk, 1km = 10min to walk, 3km= ½ hr to walk from Jennifer Niece) Primary Commute Mode of those surveyed: -70% of commuters drive alone to/from the workplace (GTA average is 64% drive alone – from Transportation Tomorrow survey, 2001) -1% of employees practice telecommuting -1% of employees walk to/from work -1% of employees bicycle to/from work -13% of employees use public transit to commute to/from work -12% of employees carpool to/from work Commute/Job Satisfaction of those surveyed: Approx. 60% of employees say that job satisfaction is tied to daily commute. Interest in Alternative Commuting Modes amongst those surveyed: While the percentage of SOV’s is high, there is strong interest in alternative modes, as demonstrated by the following numbers: -35% are interested in taking transit -50% are interested in carpooling -40% are interested in telecommuting ( NOTE: the average is 40% but we can see from the responses that office workers have a much higher interest in telecommuting (e.g., 60-80%) versus lower for those in manufacturing jobs (e.g., 5-15%) -35% are interested in a shuttle -10% are interested in walking -15% are interested in cycling Employers also have potential tools at their disposal to help encourage smart commuting, as: -40% are interested in discount transit fares -35% are interested in an Emergency Ride Home program -25% are interested in flexible working hours (this would encourage them to try carpooling)