Fred Wergeles & Associates provides competitive intelligence and market analysis services. It designs and implements competitive intelligence systems for clients. The company founder has 18 years of experience in intelligence from the CIA, White House and Pentagon. He helps clients understand competitors, products, markets, customers and technology through published information, interviews, conferences and research. The company conducted a case study for a construction firm bidding on a school project to identify key decision makers and influencers, competitors' plans, and connections between relevant individuals and organizations.
4. Competitors Products Markets
Customers
Technology
Understanding
Competitor
Understanding
Typical Intelligence Action Plan
• Published information
• Human Source Interviews
• Technical Conferences
• University Research
• Government Research
Representative Key Questions
What is the expected future market size?
What is the state of current technologies?
Are there emerging, potentially disruptive, technologies?
What are the plans & strategies of the competitors?
• Acquire
• Divest
• Invest, Prod. Dev.
• Marketing
• Emerging Technologies
• Competitors’ Activities
• Market Trends
• Regulatory Issues
Regulations
Technology
Market
Understanding
New Questions