Six techniques for developing back links to a website along with some other useful tips including some free training offered by the accredited University of San Francisco. http://usanfranonline.com

1. 6 Easy and Effective Linking Strategies

2. Search Engine Optimization Stats to Think About
According to Marketing Sherpa, content marketing
leads to a 2000% increase and 40% increase in revenue
70% of the links search users click on are organic
70-80% of users ignore paid ads
75% of users never scroll past the first page
Outbrain study shows search marketing beats social by
300% +
Marketing Sherpa - http://www.marketingsherpa.com/article.php?ident=32133

3. Organic Search Clicks
A study from Slingshot SEO shows the following
click throughs on organic search.
Slingshot Google Study Bing Comparison
Position 1 18% Position 1 9.7%
Position 2 10% Position 2 5.5%
Position 3 7% Position 3 2.7%
Google delivers 97% of all mobile searches
SEOmoz - http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing-
clickthrough-rate

4. Targeting & Optimizing for Search Engines
Google User Demographics Bing User Demographics
Male 55% Male 42%
Female 45% Female 58%
Google Monthly Queries Bing Monthly Queries
12,456,000,000 65.1% 6,017,000,000 30.5%
SEOmoz http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing-
clickthrough-rate

5. Deep Linking
SEO Strategy #1: Inbound Links
1. Goal # 1 – create 3 times more inbound links to
pages other than your home page. (reduces
bounce rate)
 It raises the authority of the entire site
 Increases sites relevancy
 Increases overall site visibility

6. SEO Strategy # 2: Blog Comments
Blog Comments: use a deep link instead of the homepage link
in the comment website box

7. SEO Strategy #3 - Guest Post Bios
Use deep links in your article bios.

8. Useful Link Building Queries
“keyword phrase”+inurl:blog site:.edu
“keyword phrase”+inurl:blog site:.gov
“keyword phrase”
site:.edu inurl:blog “keyword” “comment”
inurl:tag / inurl:tags
inurl:blog / inurl:blogs
inurl:forum / inurl:forums
inurl:add-link / inurl:submit-link
…for comments or guest post opportunities

9. More Search Queries…..
keyword "recommended links“
keyword "recommended sites"
keyword "recommended resources " keyword "favorite links“
keyword "favorite sites“
"list * keyword * sites" “
add comment" keyword / "add * comment" "post comment"
keyword / "post * comment“
keyword "leave a comment" / "leave * comment”
keyword "powered by wordpress“

10. SEO Strategy #4 – Social Publishing Sites
Web 2.0 Properties –use your deep link in you
profile or other link information opportunities.
Web 2.0 Sites (to name a few)
Wordpress.com Livejournal.com Xanga.com
Squidoo.com Bravenet.com Wikispaces.com
Weebly.com Blogger.com Wetpaint.com

11. SEO Strategy # 5– Social Networking Sites
Use a deep link where ever you create a
social media account.
•Google +
•Twitter
•Pinterest
•Etc.

12. Making the Most of Anchor Text Links
A natural anchor text profile has both the brand name
and keywords for maximum effectiveness.
Rule of Thumb for a Natural Profile
Use in your mix:
•60% Brand Name in the link
•URL
•Brand Name + Keyword
•Non Targeted Anchor Texts

13. The First Anchor Text
Google only counts 1 of 2 links if both are
targeting the same url!
http://www.seomoz.org/learn-seo/anchor-text

14. SEO Strategy # 6
Link Opportunities through Images

15. Image Linking
Optimize with your keyword:
• Filename
• Anchor Text
• Description
• Alt Text
Image Sites (to name a few)
Flickr Imageloop Zooomr Photoree Photobucket
Deviantart Picforme Photosig Smugmug Scrapblog
Lookbook Vnovember Ibibo Picocool Phanfare
Pichaus IMGFave Glogster Vi.sualize.u Photosynth
s
Jalbum Webshots Buzznet Dropular Scrnshots
Typeish Shareapic Dumpr Dailybooth Fotolog
Benefit from sharing images or the page the image
sits on!

16. Image Sources
Premium Image Sources Standard Image Sources
Getty Photos Istockphoto
Jupiter Images Shutterstock
BigStockPhoto Photospin
Corbis Photo Flickr

17. Free Courses
* Google Adwords Fundamentals *
* Site Catalyst Training *
http://www.usanfranonline.com/education-partners/

18. Search Engine Marketing Training
www.usanfranonline.com

19. Internet Marketing
Courses
• Advanced Professional Internet Marketing
Certificate
• Integrated Online Strategies
• Search Engine Marketing & Usability
• Advanced Interactive Marketing & Measurement
• Advanced Web Analytics
Call
855-300-1476
• Advanced Social Media
• Advanced Email Marketing
• Advanced Affiliate Marketing
• Advanced Mobile Marketing
• Advanced Search Engine Marketing
www.usanfranonline.com/online-certificates/internet-marketing.aspx