1. Reaching Today’s
Tech-Minded Consumers
Presented by Susan Wagner
Editor, Smart Retailer

2. www.smart-retailer.com/subscribe

3. Today’s Generation is
WIRED!
 Nearly 4 out of 5 Internet users visit  167 million American
social networks consumers will shop online in
 28% of all American adults use 2012; 192 million by 2016
mobile or social location-based  500,000 merchants are on
services FourSquare
 30% of tablet owners have used  67% of retailers use Facebook
their device to shop online to drive traffic to their e-
 48% of American adults use a smart commerce sites
phone  The top three brands on
 25% of smart phone users have Facebook all sell directly
used their phone to shop online through Facebook; 50,000
have opened an f-store with
 11% of people say they would buy
Payvment
something that’s only offered
through Facebook

4. How Business Are Using
Technology
 Bobbi Brown
has touch-
screen
televisions to
demonstrate
makeup
applications

5. How Business Are Using
Technology
 C Wonder has
touchscreens in
dressing rooms
to allow
shoppers to
customize the
ambience of
the room

6. How Business Are Using
Technology
 Nordstrom
offers free wi-fi
in its stores so
that customers
can use the
Nordstrom app
anyplace in the
store

7. How Business Are Using
Technology
 Apple has used
mobile check-
out devices for
years

8. How Business Are Using
Technology
 Grocery stores
have been
installing videos
at checkout to
show news and
promote specials

9. How Business Are Using
Technology
 Dominos has been
using SMS text-
message marketing
since 2009

10. How Business Are Using
Technology
 Starbucks uses
FourSquare to
market and offer
specials at all its
store

11. How Business Are Using
Technology
 Walgreens uses
location-based
marketing to scan
for GPS signals
when someone
checks in near them
and then tweets a
coupon to the
customer

12. How Business Are Using
Technology
 Best Buy uses QR
codes on all its
shelf-talkers for
customers to get
more information on
the products

13. How Business Are Using
Technology
 Levis offers Find
Your Curve tool on
its website to help
you find the perfect
fitting pair of jeans

14. Now

15. Improve Your
E-mail Marketing
 Gather emails through
surveys, check-out,
lists, Facebook plug-ins,
Constant Contact,
MailChimp
 Separate your database
to focus your marketing
 Make emails worth it
 Maintain your brand
 Use best practices: opt-
outs, limited mailings
 Use strong subject lines

16. Spruce Up Your Social Media
 Set up a Facebook page
 Design an appealing Timeline photo
 Hold contests to increase interaction
 Gather emails through apps
 Don’t just sell but build relationships;
engage fans, post tips
 Post regularly
 Include photos and videos
 Be personable
 Share the love; Like other pages

17. Spruce Up Your Social Media
 Consider a Pinterest Account
 Showcase merchandise in different
categories
 Add prices to merchandise to sell
through Pinterest
 Pin photos from your own website or
blog
 Follow others
 Repin and like other pins to increase
your exposure
 Promote your social sites!

18. Create an Engaging Website
 Maintain your brand and image
 Keep the site clean and easy to navigate
 Add how-to videos and fun photos
 Post your phone, address and email on
every page
 Include several calls to action: sign up for
newsletter, make a purchase
 Install analytics, review them and make
changes as needed
 Don’t put everything on home page
 Add engaging elements: Meet the Staff,
Coupons, Newsletters
 Add a Facebook plug-in
 Make e-commerce easy

19. Build Your Online Presence
 Claim your business on
Yahoo Local, Yelp,
Google Plus, Facebook
Places, etc.
 Review any online reviews
 Do a search for your
business name and city
and if it doesn’t appear in
first few listings, do some
SEO

20. Incorporate QR Codes
 Use QR codes to gather
emails, sell when you
can’t, provide more info
 Explain on signage how to
use QR codes
 Make sure codes work
 QR code creators:
scanlife, beetagg, kaywa

21. Consider Mobile Marketing
 Set up a FourSquare
account and create
specials
 Create a Facebook place
and start encouraging
people to check in
 Look into SMS marketing
 Promote your mobile
market and offer great
specials

22. Add Video In-Store
 Use a digital picture frame to
show different ways the
product can be used
 Show a video of how a
product is made on an iPad
or portable DVD player
 Use video to show past
events
 Provide video screen to
show custom merchandise
 Show video of cooking
demos, how-tos

24. www.slideshare.net/Smart_Retailer