1. Brunner's spuds spot is splendid :: CHICAGO SUN-TIMES :: Lewis Lazare Page 1 of 2
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Brunner's spuds spot is splendid
Comments
October 18, 2010
You can never go wrong with adorable kids. Pretty much everyone in the ad business who
has been around for more than five minutes has learned that truism. And if a new TV spot
for Bob Evans prepared food products is any indication, the folks at Brunner
Advertising/Pittsburgh have learned that lesson well.
Brunner's 30-second spot "Questions" introduces us to a young kid with a luminous face
and an especially inquiring mind. In the spot, we watch as the kid watches his mom put the
finishing touches on a bowl of Bob Evans mashed potatoes about to be set out on the
dinner table. The youngster wants to know everything there is to know about potatoes. His
kind mother is more than happy to supply him with the answers.
She's even willing to admit to her child that she can't take credit for the mashed potatoes
her son and the rest of the family are about to consume. "This is his [Bob's] recipe," she
humbly confesses as the child looks on wide-eyed while a pat of butter melts atop the bowl
of spuds.
There's absolutely nothing remarkable, creatively speaking, about this spot, except for the
fact the kid's presence -- and the unassumingly innocent way he has about him -- makes
you want to buy in to believing there must be something good about whatever it is Bob
Evans is peddling.
Make Your Own Mashed Potatoes, Not From Dry Mixes
From Nutrition Tidbits - HealthCastle
digging sweet potatoes!!!
From Skippy's Vegetable Garden (photoblog)
The views expressed in these blog posts are
those of the author and not of the Chicago
Sun-Times.
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http://www.suntimes.com/business/lazare/2810798,CST-NWS-lew18a.article 10/21/2010

2. Brunner's spuds spot is splendid :: CHICAGO SUN-TIMES :: Lewis Lazare Page 2 of 2
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http://www.suntimes.com/business/lazare/2810798,CST-NWS-lew18a.article 10/21/2010