GETTING TRANSLATION RIGHT: 10 WAYS TO MAKE YOUR TRANSLATION PROJECTS MORE EFFICIENT

GETTING TRANSLATION RIGHT:
10 WAYS TO MAKE YOUR TRANSLATION
PROJECTS MORE EFFICIENT
@smartling
#SpeakSmartling
WITH THE AMERICAN MANAGEMENT ASSOCIATION

THE BUSINESS CASE FOR
INTERNATIONALIZATION
THE BUSINESS CASE FOR
INTERNATIONALIZATION
Contact us – www.smartling.com

There are 6,000 to
7,000 languages
spoken throughout
the world.

Adding 5 languages
can double your online
selling potential.

You can reach 90% of the global
online opportunity:
• 13 languages
• English, Japanese, German, Spanish,
French, Chinese, Italian, Portuguese,
Dutch, Korean, Arabic, Russian, Swedish

SPEED IS CRITICAL...
“Global flows are creating new degrees of
connectedness among economies—and
playing an ever-larger role in determining the
fate of nations, companies, and individuals; to
be unconnected is to fall behind.”
– McKinsey Global Institute,
April 2014 Report

…BUT QUALITY IS
NON-NEGOTIABLE…

…SO YOU MUST BE EFFICIENT.
Efficient
[ih-fish-uh nt]
adjective
1. Performing or functioning in the best possible manner with the least
waste of time and effort

ACHIEVE SPEED-TO-MARKET WITHOUT SACRIFICING QUALITY
10 WAYS TO MAKE YOUR
TRANSLATION PROJECTS MORE
EFFICIENT

#1 Assess your content situation
• Free Download: The Content Complexity Worksheet

#2 Choose the right provider
• Bigger doesn’t necessarily mean better
• Look for “content creation” capabilities, not just
translation

#3 Ensure source text quality
• Translators are not miracle workers
• More review cycles/revisions = more $$$

#4 Use translation memory (TM)
• What is TM?

#5 Don’t ask bilingual staff to translate
• There is an art and science to translation
• Not a productive use of valuable internal
resources

#6 Don’t use spreadsheets and
email to manage translation
• Efficiency killer
• “Whole platform” cloud-based approach lets
everyone work in one place

#7 Establish a workflow
• Will your business use multiple translation
resources?
• Does some content require additional review
before approval and delivery?
• Do you have internal or in-country reviewers for
certain languages?

#8 Let translators work in context
• Visual translation interface is the key to saving
you time and money
• Prevents embarrassing errors

#9 Review – often and early
• Tip: Identify and review sample piece of content
to help you spot potential problems early on

#10 Establish a plan for future
content updates
• Frequency of changes/updates
• How will you address for global markets?

“Time to market for the launch of our first
language was only six weeks from signing
with Smartling. After launch, our increased
traffic and new subscriber sign-ups offset
our monthly platform costs almost
immediately.”
Minna King, SurveyMonkey’s VP of Internationalization

English website:

Japanese website:

WHAT WE’VE LEARNED…
• Don’t wait – go global sooner, faster.
• Technology can help speed up processes and
eliminate manual, inefficient work.
• Focus on quality!

GET MORE TIPS FOR
TRANSLATION EFFICIENCY

GET IN TOUCH
Smartling @smartling
Web: www.smartling.com
Email: hi@smartling.com

GETTING TRANSLATION RIGHT: 10 WAYS TO MAKE YOUR TRANSLATION PROJECTS MORE EFFICIENT

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GETTING TRANSLATION RIGHT: 10 WAYS TO MAKE YOUR TRANSLATION PROJECTS MORE EFFICIENT