Trade shows are great ways to meet potential customers, but if you start talking to them about what you are selling, you may scare them off. These tips should help make you a success at your next event.

1. How to Turn Leads into Sales
Smash Hit Displays

2. Why are trade shows important?
• Meet hundreds of potential customers, partners,
and vendors
• Exposure
• Promote new products or services
• Check out the competition
• Build long-term relationships

3. Start With Small Talk
• Don’t expect attendees to approach you!
• Break the ice with “small talk” –
How’s your day going?
How’s the weather?
• Little questions like this will help get the trade
show attendees to open up to you
• NEVER begin with your sales pitch!!

4. Always Ask Open-Ended Questions
• Don’t give the attendees the opportunity to say
“no”.
• Learn to really LISTEN to your potential
customers to find out what their needs are
• Listening will lead to long-term relationships

5. Follow up, Follow up, Follow up!
• You are competing for their business against other competitors
that were at the same trade show. They will remember those
businesses who contact them after the event.
• Send thank-you cards or give them a call. I would refrain from
sending an email because it may come across as spam.

6. Hope these tips help!
• Let Smash Hit Displays help you create a trade
show display that will make you the star of the
show!

7. Hope these tips help!
• Let Smash Hit Displays help you create a trade
show display that will make you the star of the
show!