This presentation provides book authors, publishers and retailers a brief introduction to Smashwords, the world's leading ebook publishing and distribution platform. Smashwords makes it fast, free and easy for any author or publisher, anywhere in the world, to quickly publish and distribute an ebook. Learn more at www.smashwords.com

1. Introduction to
Smashwords
Mark Coker
Founder
November 20, 2010

2. About Smashwords
• Launched May, 2008
• The world’s leading ebook publishing and
distribution platform
• Over 10,000 authors/publishers around the world
utilize Smashwords platform to publish and
distribute their original ebooks
• Authorized aggregator/distributor serving Apple
iBookstore, Barnes & Noble, Kobo, Sony, Diesel
• Mobile catalogs: Stanza, Aldiko (24,000 titles each)
• 85% net back to authors/publishers

3. How Smashwords Works
• Self serve platform
• Author/publisher uploads Word .doc, formatted to
Smashwords Style Guide
• Meatgrinder technology converts to 9 DRM-free formats
• SW reviews for inclusion in Premium Catalog, then
distributes to retailers
• Author/publisher controls channels and metadata
(data about the book, such as price, description,
title, etc.)
• Sophisticated back-end technology and processes
automate efficient ingestion and distribution of
ebooks and metadata updates

4. Indie ebooks published at
Smashwords
140
6,000
24,000
0
5000
10000
15000
20000
25000
2008 2009 2010 (Nov)

5. 0
10000
20000
30000
40000
50000
60000
70000
80000
2008 2009 2010 2011
Projection for 2011
140
6,000
27,000
75,000 est.

6. What’s Next for Smashwords
• More books
• More authors
• More publishers
• More retailers
• Amazon and others in the works!
• Help our retailer partners improve speed, accuracy and
efficiency of ebook & metadata ingestion
• Help retailers profit from Smashwords ebooks, because
their success means success for our authors/publishers
• Continue to improve every facet of our business to
better serve authors, publishers, retailers and readers
• Many surprises planned

7. Partner with Smashwords
• How to publish an ebook, or partner with us:
http://
www.smashwords.com/about/how_to_publish_on_sm
• How to format an ebook:
http://www.smashwords.com/books/view/52
• How distribution works at Smashwords:
http://smashwords.com/distribution
• Frequently asked questions:
http://www.smashwords.com/about/supportfaq
• Connect with Mark Coker: Twitter
@markcoker or email first initial second initial
at you know where dot com

8. Help Spread the Word about
Smashwords
• Please help us spread the word about
Smashwords by sharing this
presentation with a friend. Thank you
for supporting indie ebook authors and
small indie publishers!
• Blog it
• Facebook it
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• Email it