Dall'idea alla startup

1. Dall’idea alla startupbuone pratiche di brainstorming per neo imprenditori
Francesco Fullone
ff@ideato.it / @fullo

2. the Brainstorming
process
ideato
*

3. meet entrepreneurs
with a great
big idea
ideato
*

4. don’t use technology and don’t
talk about technologies
ideato
*

5. just focus on the business

6. Invalidate the idea
- with real users
- with analytics
- with interviews
ideato
*

7. Interviews

8. uncover the processes needed to
reach “the solution”,
or even better the
UNIQUE VALUE PROPOSITION
ideato
*

9. use, or produce, a business
model canvas (or a lean canvas)
as a starting point
ideato
*

10. reduce the idea
complexity
ideato
*

11. removing the “waste”
“drawing” its process
focusing on “Unique Value Prop.”
splitting it in smaller “User Stories”
identify the “personas”
reduce the idea
complexity
ideato
*

12. identify the
Personas to
represent
your
customer
segment

13. http://www.flickr.com/photos/osterwalder/
gain
creators
pain
relievers
gains
pains
customer
jobs
products &
services
Value Proposition Canvas
ideato
*

14. Interviews

15. use a model
storming
process
to represent
the process

16. use
scenarios
to uncover
edge cases

17. write user
stories with
all the
stakeholder
as __________
I want to _____
in order to ____

18. using paper
prototypes sketch an
approximative
interface, mapping
all the user stories
!MVP
ideato
*

19. simulate with paper
prototypes the
application streams
and map on them all
the “personas” you
identified
!MVP
ideato
*

20. (if possible) test the
paper prototype on
users
ideato
*

21. Interviews

22. Product
MVP development
ideato
*

23. MV…what?
“The minimum viable product is
that version of a new product
which allows a team to collect the
maximum amount of validated
learning about customers with the
least effort”
by Eric Ries

24. ideato
*
test the MVP assumptions

25. then... build MVPs
more than one if needed
ideato
*

26. It’s evolution, baby

27. Or like this

28. Reasons behind
Be able to test hypothesis with
minimal resources
Accelerate learning
Reduce wasted engineering time
Reach the customers ASAP

29. Test your hypothesis
• Interviews
• Landing Page
• Surveys
• Crowdfunding

30. Reduce wasted time
• Concierge
(Sir, how may I help thou?)
• Mage of OZ
(it’s you, but hidden behind
the curtains)
• Piecemeal
(someone else API ftw!)
engineering mostly.

31. A lot of MVPs
• Products
• Services
• Features

32. 0
17,5
35
52,5
70
0
25
50
75
100
Metrics are everything

33. Pirate Metrics
Acquisition
Activation
Retention
Referral
Revenue

34. Don’t be fooled by the
vanity metrics!

35. High-fidelity MVPs
You (may)
have to code
something

36. the planning process
(re-iterate as your wish)
ideato
*

37. use a kinda-SWOT analysis
on Unique Value Proposition
to prioritize user stories in
the MVP building process
ideato
*

38. UVP (s/o)
complexity
(w/t)
12
3 4
Tech
approach
ideato
*

39. UVP (s/o)
complexity
(w/t)
21
3 4
Biz
approach
ideato
*

40. to do doing done
kanban board
ideato
*

41. agile/lean
processes
ideato
*
test the MVP
assumptions
build MVPs
more than one if
needed
brainstorming
with PO

42. brainstorming tools
ideato
*

43. whiteboard, pencil,
paper & post-it
ideato
*

44. ??
!?

45. www.ideato.it
info@ideato.it
@ideato
Ideatohelping startups since 2008 to turn ideas in real business