Register here: http://info.snapapp.com/Register_Free_Webinar_Proven_Facebook_Strategies.html

1. Webinar Series:
95
How To Grow, Engage and Convert Facebook Fans
Part One:
The Right Way to Use a
Sweepstakes to Get More
Facebook Fans
#SnapApp4Facebook
Please us at Facebook.com/SnapApp
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2. Housekeeping Items
• Turn your computer speakers on & up!
• Share your questions in the chat window
• Tweet using #SnapApp4Facebook
• Recording & slides will be made available within 48
hours
• Like us SnapApp on Facebook & leave your
feedback so we can improve our next events!
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3. Today’s Agenda
1. Why is Facebook a go-to channel for marketers?
2. Who/what is SnapApp?
3. How Sweepstakes impact marketing goals.
4. Case Study: The Magic Behind the Magic Beans ‘31
Days of Giveaways’ Sweepstakes.
5. Legal and policy considerations.
6. How to track the progress of your Facebook fan growth.
#SnapApp4Facebook
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4. 70% of marketers are using
Facebook to distribute content.
Source:
@juntajoe
http://www.slideshare.net/ju
#SnapApp4Facebook
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5. Why Marketers Love Facebook…
Projected # of
users
Pages
by August 2012
#SnapApp4Facebook
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6. Why Marketers Really Love
Facebook…
60+%
Usually or
Always
Source: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands Buy!
#SnapApp4Facebook
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7. #1 Problem for Marketers
Source:
http://www.slideshare.net/juntajoe/the-content-revolution-content-strategies-for-book-marketers
#SnapApp4Facebook
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8. Facebook
Website
Blog
Twitter,
Google+
Mobile
Ad Unit
#SnapApp4Facebook
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9. Broad Category Adoption
#SnapApp4Facebook
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10. Marketing Strategy
#SnapApp4Facebook
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11. Sweeps By The Numbers
– 70% of people who see a SnapApp will
complete it
– On average, 22% of entrants will share a
Sweepstakes with their social networks
– Entry forms are completed by 96% of
visitors
#SnapApp4Facebook
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12. Sweepstakes Impact: B2C
#SnapApp4Facebook
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13. Sweepstakes Impact: B2B
Source:
http://www.slideshare.net/Eloqua/facebookforb2b
#SnapApp4Facebook
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14. Case Study
What put the magic in the Magic
Beans ‘31 Days of Giveaways’
Sweepstakes?
#SnapApp4Facebook
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15. What we’ll explore
• Looks matter
• …so does duration & prize
• You’ve got to work to keep ‘em interested
• You can encourage social behavior
• Multi-channel always wins
– Don’t forget your mobile audience
• You Can Measure Social Success
#SnapApp4Facebook
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16. Magic Beans – 31 Days of Giveaways
#SnapApp4Facebook
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17. Eye-Catching Sweepstakes
#SnapApp4Facebook
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18. Ask for the Like!
#SnapApp4Facebook
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19. Consider the Experience
Tab
Name
App Fits in
#SnapApp4Facebook Window
Ideal = 19

20. Keep Interest High
#SnapApp4Facebook
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21. Sweepstakes Duration
!!!!!
#SnapApp4Facebook
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22. Focus Your Entry Form
#SnapApp4Facebook
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23. Strike While the Iron’s Hot!
#SnapApp4Facebook
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24. The Power of Social Sharing
#SnapApp4Facebook
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25. Multi-Channel Works Best
www.magicbeans.com
#SnapApp4Facebook
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26. Don’t Forget Mobile!
Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
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27. The Magic Numbers
• Over 100,000 submissions
• 28,384 shares on Facebook and Twitter
• 1,456 New Facebook Likes
• Winner: 2011 MITX Award, Direct Response
#SnapApp4Facebook
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28. Track Activity on
Your Facebook Page
#SnapApp4Facebook
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29. Assess “Like” Source & Value
#SnapApp4Facebook
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30. Analyze Your App’s Success
#SnapApp4Facebook
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31. Know the Rules!
Faceboo Law
– Sweepstakes must be done with a 3rd party. Cannot use
the Facebook like or comment as entry.
Data Security & Privacy
– Some vendors will re-market to your leads. Make sure
you ask!
State Laws
– Except where explicitly outlawed, anyone must be able
to enter. Official rules must be made available at all
times.
– Register and Bond regulations in RI, NY, FL, AZ
Age Restrictions
– If your target audience includes children under 13, make
sure your sweepstakes is COPPA compliant.
– Under 18, requires parental or guardian permission
#SnapApp4Facebook
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32. How Do I Get Started?
• Set Your Goals
• Define your budget!
• Know Your Target Audience
– What prize would be compelling to them?
• How long will you run the sweepstakes?
• How and where will you promote?
Your
Ad Here
Create a FREE SnapApp account at
https://manage.snapapp.com/register
#SnapApp4Facebook
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33. Recap – Your Sweeps
Checklist
 Design an eye-catching and professional sweeps
 Offer a targeted prize
 Refresh the sweeps to keep interest high
 Limit the entry form
 Promote on multiple channels
 Cross-promote related offers!
 Enable & encourage social sharing
 Analyze your results & adjust as needed
#SnapApp4Facebook
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34. Remember the Facebook
“Secrets”
• Set your Sweeps Tab as Your Default Landing Tab
• Name Your Tab…Smartly
– Only a few letters show on sidebar. Consider what will get
attention quickly. “Sweeps: Name of Sweeps” or “Prize: Enter
to Win”
• Design Your App to Fit
– 520 x 650px will show your full app on most
browsers
• Like-Gating – will it help achieve your goals?
• Encourage Sharing with an Extra Entry
• Mobile Optimize Your App for the Best User
Experience
#SnapApp4Facebook
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35. A Shameless Plug & Example
Visit
Facebook.com/SnapApp
to enter & see
how it works!
#SnapApp4Facebook
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36. Questions?
Register for Part 2 of our series: March 7
5 New Ideas to Engage Your Facebook
Community With Awesome Content
http://info.snapapp.com/Webinar_Engage-Your-Facebook-Community.html
Please us at Facebook.com/SnapApp
#SnapApp4Facebook
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