Twitter and the 2013 Australian Election

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Axel Bruns

Paper presented at Political Imperatives: Media and the 2013 Election Campaign, Brisbane, 27 Sep. 2013.

Noticias y política Tecnología Empresariales

Twitter and the 2013
Australian Election
Assoc. Prof. Axel Bruns
ARC Centre of Excellence for Creative Industries and Innovation
Queensland University of Technology
a.bruns@qut.edu.au – @snurb_dot_info – http://mappingonlinepublics.net/

BACKGROUND
• Research projects:
– ARC Discovery: New Media and Public Communication (QUT)
– NRC FRISAM: Impact of Social Media on Agenda-Setting in Election
Campaigns (QUT, UiO, UiB, Uppsala, CSU LB)
– ATN-DAAD: Mapping Networked Politics (QUT, LMU)
• Study design:
– Comparative study of Twitter usage during Australian, Norwegian,
German (and US) election
– Tracking tweets from and at Twitter accounts of MPs and candidates
before, during, and after election campaigns
– Additional analysis of follower networks, national Twitterspheres, social
media / mainstream media intersections, etc.

AUSTRALIAN POLITICIANS ON TWITTER
(data to June 2013)

@TONYABBOTTMHR’S FAKE FOLLOWERS
(11/12 Aug. 2013)

@MENTIONS OF LEADERS (@REPLIES + RETWEETS)

@MENTIONS OF PARTY CANDIDATES
(@KRUDDMP AND @TONYABBOTTMHR REMOVED)

@MENTIONS OF LEADERS
(@KRuddMP:
172,000 @mentions)

@MENTIONS OF PARTY CANDIDATES
(ALP: 321,000
@mentions)

TWEETS BY PARTY CANDIDATES
(ALP: 16,600
tweets)

http://mappingonlinepublics.net/
@snurb_dot_info
@jeanburgess
@dpwoodford
@lena_sauter
@timhighfield
@_StephenH
@quods
@socialmediaQUT

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