Rockford Area Convention & Visitors Bureau

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SoMeTourism

RACVB President/CEO John Groh's presentation at SoMeT 2011.

Technology Business

Viral Media Campaign: February-March 2011
Rockford Area Convention & Visitors Bureau
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Wisconsin Senators
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Organic Marketing Plan

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“Are you a State Senator?”

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Twitter – the begining
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Local Buzz
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Hideaway In Rockford - Episode #2
“Where Have the Troopers Gone?”

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Governor Walker Responds

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Hideaway In Rockford - Episode #3
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Some outcomes…

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Getaway…
Staycation…
Rockford Owns the “Hideaway”

Ready to Respond

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Rockford Area Convention & Visitors Bureau

1. Viral Media Campaign: February-March 2011 Rockford Area Convention & Visitors Bureau !"#$%&'"#% !"#$%&#'()*+,- ./01'2"01- - 304560"&-7"#8-*0'9#':0'- ;-<%$%(0"$-=>"#8>- ?09#@A#"-BBC-DEBB-

2. Wisconsin Senators Escape to Rockford, Illinois !"#$%&$'()*+(,-))(

3. Madison, WI Protest 100,000 people

4. Organic Marketing Plan !"#$%&'() *+"') ,%-%+./0%'1! 2//#.-"+).3)+.(.) 45165')78)6.9#:)-5") 5*6.'%! "#$%&'%(!)*+!),--!

5. Hideaway In Rockford - Episode #1 “Are you a State Senator?” !"#$%&'(')*+,-./')01*2-*.'34/'3566'

6. National PR Strategy

7. Twitter – the begining !"#$%&''&"(')#*++ !"#$%&%'()*$+&,*-#'&#,#).&& &&/'012')-3&45&6''$&78#9:9;;#)$<& What is being tweeted =>*0?#88#&>981*@& about the Hideaway in Rockford !*#$),-&)./#$+ campaign? !A(#$%&B'8(+@.&CD*-#969E&*@&/'012')-F&&&&& &&0)#9%#$&:(GG3&;)'6$&%'()*$+<& =H*01&I%#1',*0& !0#''1&#,-+ !/'012')-&J'()*$+F$&K*-#'3&$#9)0?*@;&2')&&&& &&%?#&+*$$*@;&L4&$#@9%')$3&*$&9MM)'90?*@;&&&& &&NO3OOO&,*#6$&'@&P'(J(:#Q&L#88&M89E#-Q<& ="*88&A#*$%&

8. Facebook

9. Local Media

10. Local Buzz 2*7##7+',($ )*"+,$-&.($ ;&$<#"6"*($ !"##$%&'"($ /&0"*1'($ ;&$%+*'$30+*,($ :1%&3($ 2"3,$+%$456"$3""'$ 7'$+$#&'8$90"($

11. Hideaway In Rockford - Episode #2 “Where Have the Troopers Gone?” !"#$%&'(&)*++&

12. www.hideawayinrockford.com

13. Blogs

14. Main Stream Media

15. Governor Walker Responds !"#$%&'()"#*+%,-%%#* ./!01*!234*5"6#*7&"6*(#8* 19::*7%9',* *

16. Hideaway In Rockford - Episode #3 “The Arrest of the Story” !"#$%&'()&*+''&

17. - TAKE AWAYS -

18. Some outcomes… !  !"#$%&&'()(*+,,,(-$.(/"-0(&1$2(*(.$$'0( !  34(5"67$($8#$$4$4(9:,,+,,,( !  ;&7<7%$()(=*,+,,,(1>$.0( !  <$8?(@$00"A$()(&B?(>-(>-#2$"0$4(C,D( !  E2$"?(6&#"6(FG(1"67$(/&2(H5I( (( (

19. Getaway… Staycation… Rockford Owns the “Hideaway”

20. Ready to Respond !"#$%&#'($"'"))*'#+,-.#/' !!!!!!"#$%&'!()!$*%+'!,-!%.*/012'' ' ' ' ''''''''''''' ' '' ' ' ' ' ' ' '01")22'($-',3'.4#'5$3' ' 6)5,$27'#1*#/,$',3'82$9' ''

21. What We Did Right… !"#$% &'(')"*$% +,-'(.% /0-1210#% 3*'4%45'*%$1%#$16% % % %

22. What We Learned… !"#$"%"#&"'%()(*#+(#,-"#./## ! !"!#$%&'$()!*$+!%,$-./0!'+/(.11$()!2+&.3445! # ##!"01),"#$'1(2,#(""3"3#4556!! ! ! ! !!"!16&5!,$%'!7+&.344589:;!/.<$/.&%! # # # # # # # # #!"#$"%"(2,#7'1,#"(+8*-## ! !! ! !! ! !! !"!=+)!6>.!3.%,..(!*$<.41! # #

23. ()"'"*+,"'-% !"#$%&'"#% !"#$%&"$#$'()$#*+'$,- &!$%."#$%- - /$'()$#*-0#12-3$.41.5$.-6-7898:$#9-;<#12<- &"."*+,"'-%

Rockford Area Convention & Visitors Bureau

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