1. Challenge
Volvo wanted to promote brand
loyalty of lessees who, by virtue
of their short-term relationships,
were more likely to move on after
their terms expired.

2. InSIghT
Volvo owners love the brand, partly because
Volvo treats them like family. By also treating
new lease holders like “family,” Volvo could
inspire the same kind of loyalty.

3. Log Out
you’re connected.
Your Volvo
Volvo Community
VINE Media
Safety Experience
Feel the Lüv
RE:NEW
Your Volvo | Volvo Community | VINE Media | Safety Experience | Feel the Lüv | RE:NEW
SUBJECT: You’re part of the Volvo family. Get connected.
SoluTIon
We developed VINE (Volvo
Inspired Network of Enthusiasts),
an online social community
Volvo News & Events | Contact Us | Privacy Policy / CA Privacy Rights | Copyright | Country Selector | Sitemap
LIFE GROWS ON THE VINE
designed to connect lessees with
Vehicle Information Communities Multi-media Events Exclusive Offers
the Volvo brand.
The VINE Online, a new Web site just for Volvo owners, is your convenient
resource for important information about your Volvo—and much more. It’s a
tool, a library, a photo and video gallery, and best of all, a community. A place
to share stories, learn about clubs and events, or simply browse through the
latest Volvo accessories. Make the most of your Volvo ownership experience.
CONNECT TO THE VINE

4. reSulTS
The campaign improved brand loyalty among lessees
reinforcing the sincerity of Volvo’s commitment. The program
further evolved to become the center piece of a robust CRM
engine, hosting sustained dialogue and providing an important
line of communication for customers old and new.