Adoption vs Adaptation - Bertrand Duperrin

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Adoption vs Adaptation - Bertrand Duperrin, Speaker @Social Business Forum 2013

Empresariales

SOCIAL BUSINESS
It’s not
ADOPTION
but
ADAPTATION
Milan, june 13th 2013
giovedì 20 giugno 13

Bertrand
DUPERRIN
Consulting Director - Nextmodernity
bduperrin@nextmodernity.com
www.nextmodernity.com
@nextmo
www.duperrin.com
www.duperrin.com/english
@bduperrin
giovedì 20 giugno 13

Taken for granted :
success is a matter of
ADOPTION
giovedì 20 giugno 13

90% of social initiatives will
FAIL
Source : Gartner
giovedì 20 giugno 13

Praise driving left
While trafﬁc rules still say
«drive right»giovedì 20 giugno 13

People at the
CENTER
- of what ? -
giovedì 20 giugno 13

WHY do people do
WHAT they do
the WAY they do it
giovedì 20 giugno 13

• Only 28% of knowledge workers
actually use collaborative tools at least
montly
• Only 22% of social workers consider
social software indispensable to get
work done
• 64% of organizations achieved
limited business beneﬁts from E20
Source : Forrester
Neither BAD nor FAD
Only irrelevant in people’s
context
giovedì 20 giugno 13

We should not expect an
application to work in
environments for which
its assumptions are not
valid
Eliyahu M. GOLDRATT
giovedì 20 giugno 13

A social business builds and
continuously improves a system
designed to effectively acquire,
leverage and develop its
intangible assets to achieve better
operational performance
giovedì 20 giugno 13

Some things will NEVER
change by themselves until
YOU decide to CHANGE
them
giovedì 20 giugno 13

Strategy
• From competitive to
adaptative advantage
• Run a long term plan or
catch opportunities ?
giovedì 20 giugno 13

Systems
• Rigid or adaptive ?
• Embed people’s
knowledge in design and
execution
• Designed for exceptions
and fast-changing
environments
• Are systems of
engagement an isolated
bubble in the corporate
IT ?
• Are communications lines
formal or informal ?
Validation, workﬂows...
giovedì 20 giugno 13

Skills
• What skills for the 21st
century ?
• Hire the right people or
non social so-called
rockstars ?
• How do staff improve
and acquire skills over
time ? On the job ?
giovedì 20 giugno 13

Structure
• Hierarchy or wirearchy ?
• End of economy of scales :
small teams achieve better
results and are more engaged
• Subsidiarity, self organization
• Decisions : intuition or facts
and deep knowledge, end of
HiPPOs
• Reporting managers or servant
leaders
giovedì 20 giugno 13

Style
• Top down or bottom
up ?
• Servant leadership
• Collaborative and
participative
management
• Lead by the example
• Trust or control ?
• Open and visible work
giovedì 20 giugno 13

Staff
• New jobs and roles : Chief Data /
Digital ofﬁcers. Have them ?
• Hiring people according to
skills / staff needs and value or
that (would ) have been
successfull in yesterday’s world ?
• How are people evaluated,
rewarded ?
• Learning / training programs
• What motivational systems/
programs (informal, networked ?)
giovedì 20 giugno 13

Shared values
• What’s your goal, mission ? How
do you articulate it ?
• What’s your corporate culture ?
• Internal competition vs common
success
• «Us against the world»b vs. caring
about stakeholders
• Customer driven ? People-centric ?
• Are they enforced into operations
and with the ecosystem
giovedì 20 giugno 13

Do you see any GAP ?
Anything planned to bridge
it?
giovedì 20 giugno 13

Both LOCAL &
SYSTEMIC
giovedì 20 giugno 13

Both ADVOCACY and
CHANGE
giovedì 20 giugno 13

Both
USER ADOPTION
and
BUSINESS
ADAPTATION
giovedì 20 giugno 13

Change is a matter of
sensemaking and
alignment
giovedì 20 giugno 13

www.nextmodernity.com
@nextmo
www.duperrin.com
www.duperrin.com/english
@bduperrin
giovedì 20 giugno 13

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3. Taken for granted : success is a matter of ADOPTION giovedì 20 giugno 13

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5. User Adoption giovedì 20 giugno 13

6. Praise driving left While trafﬁc rules still say «drive right»giovedì 20 giugno 13

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20. Do you see any GAP ? Anything planned to bridge it? giovedì 20 giugno 13

21. Both LOCAL & SYSTEMIC giovedì 20 giugno 13

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