Holger Muller - VP & Principal Analyst - Constellation Research

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How the Cloud changes
EVERYTHING
in Social Business
Holger Mueller
Principal Analyst & VP
Constellation Research

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52% of the Fortune 500
firms since 2000 are gone

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Disruption Slide
• Project based
• Globalization
• New stakeholders
• Goliath vs start-up
• Public/ private
/hybrid
• Regulation/
deregulation
• Business process
outsourcing
• Pace of obsolescence
increasing faster
than the rate of
adoption
• Consumer tech ahead
of enterprise
• Digital divide closing
around the world
• Connected ubiquity
drives new adoption
models
• Changing workplace
norms
• Distributed nature of
work
• New work force
models
• Mixed generations
• Aging workforce
• Global talent
• Temporary talent
• Loss of faith in
capitalism
• Commodity shortages
• Political instability
• Sustainability and
environmental focus
• Economic crisis
• Price spikes
Macro
conditio
ns
Workpla
ce
dynamic
s
Business
Models
Pace of
tech
adoption
Organizations face massive and
unprecedented levels of change1. Macro economic forces
2. Dynamic work force
3. New business models
4. Disruptive tech adoption

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5 Fundamental Tech Trends

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The Cloud Shift is under way

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What’s Cloud?

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The Fundamentals of Computing

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The functional separation of Social

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The Evolution Of Social Software
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Alan Lepofsky
@alanlepo

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Social

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Social Business
Outcomes are the anchor(s):

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Social Reality
…

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…

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Digital Business
Digital Business is Here

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Richer user experience
and user productivity
Rapid IT
implementation and
optional higher quality
deployment
More frequent cycles of
innovation
Minimal upgrade
hassles
Access to the “always-
on” SaaS tools
regardless of location
Subscription pricing
Anytime scalability and
dynamic capacity
The Cloud Is The Innovation Platform

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5 Generations of Digital Proficiency Matter!
Digital Natives Digital Immigrants Digital Voyeurs
Digital Holdouts Digital Disengaged

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Data is the base of business – but exploding…
Source: Intel 2012 (!) Source: frontrage.com, Data June 29th 2014
BigData in the Cloud is the only option to get hold of (some of the)
relevant data for Social Business.

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The rise of the No-Design Databases
Implications
• No more “What do you
want to do?”
• But: “Just ask!”
3 Types of NDDB:
• Hadoop et al
• In memory columnar
• Specfic design e.g.
MongoDB, Neo4J

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Building blocks of next gen social business
networks

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Next Generation Social Tools

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Next Generation Social Business Apps
SOCIAL

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The People Aspect

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Next Steps

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How to get started
Intelligent
Assistance
Ueber Social
Software
Agents
Apps
Get apps
such as
continuous
sentiment,
n-
dimensional
and
temporal
social graph,
no more
traditional
feed.
Tools
Solve
Identity,
Security &
Permissions
Access
Get your
BigData in
the Cloud
BigData
All in the
Cloud
© 2014 HMCC . All rights reserved.

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What will your enterprise be?
Cautious Adopters (50%) Market Leaders (5%)
Fast Followers (15%)Laggards (30%)
Incremental
Transformational
Reactive
• Can we transform our business models?
• What outcomes can we transform?
• How do we go to market first with this?
• How do we make this easy to consume?
• Will this truly differentiate our offerings?
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• What happens if our competition goes first?
• How long can we wait to adopt?
• Can we learn from first mover mistakes?
• How do we scale this faster and cheaper?
• Do we really need to do this?
• Can we quantify the market demand?
• Can we wait for this to commoditize?
• Is this more than a trend?
• What type of integration is required?
• Are there security and safety risks?
• Do we really need to disrupt our business?
• Will customers really want this?
• How long can we wait for commoditization?
• How much longer can we put this off?
• Has the trend moved beyond mainstream?
Proactive

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So for 2014…
• Does your enterprise have a cloud strategy?
• Does your company have a BigData strategy?
• Personal Study
• How does BigData work and matter for your enterprise
• Prepare to craft a cloud based social business strategy for 2015

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