Rossi reinventing customer relationship in banking industry

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Reinventing Customer
Relationship in Banking Industry
Social Business Forum 2013
13 Giugno 2013
ING Direct Italy

START REGULAR P2P PROJECT
TO KEEP BUSINESS MORE
SOCIAL
SHARE RESULTS TO CREATE A
COMMON P2P CULTURE
SET A SHARED CRITICAL MASS
OBJECTIVE
INTERACTION MODEL
EMPLOYEE ENGAGEMENT AND
EMPOWERMENT
FIND EVANGELISTS
START FROM PEOPLE
AND COMPANY
MISSION
employeeprospectscustomers

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