Social Distillery welcomes the AWC Group from the University of Wisconsin
1.
2. Social. Strategy. Delivered.
Introductions
What’s New in Social Media
Social media 101
Social strategy
7 business objectives of Social
Measurement & Ongoing Analysis
Tools to help you get there
4. Social. Strategy. Delivered.
Social Distillery, Inc.
Social media marketing agency
Founded April 2011
HQ in Austin, TX
5 employees
Helping companies successfully
adopt, implement and scale
social business practices
Who is Social Distillery?
7. Social. Strategy. Delivered.
What’s new in social media?
• Facebook expected to offer 4 daily “spots” for video ads
• Will charge nearly $1M per ad
• Could bring more $1.5B in additional revenue
• Potentially kicking off a war with TV for major ad dollars
11. Social. Strategy. Delivered.
7 Business Objectives of Social Media
Brand Awareness
Lead Generation
Sales
Community Building
Reputation/Crisis Management
Customer Service
Market Research
12. Social. Strategy. Delivered.
Marketing Tactics
Orbital Pull:
“Brands need to find creative ways to attract
customers. Imagine a solar system with your brand
at the center. Companies can keep gravitational
fields to keep customers around their brands. This
isn’t about advertising, it’s about creating real
value that goes beyond the products you sell”
17. Social. Strategy. Delivered.
What is a Community Manager?
Respectful, knowledgeable, professional, fun,
conversational, & customer service oriented
Write with intent:
Create a desire to read more or engage
Would you click?
Would you share?
Keep it brief, to the point, clear CTAs, drive
action
Link Build where you can, hashtags, cross-
linking/promotion, tagging advocates &
influencers
Always be strategic, trying to maximize
marketing impact, engagement & reach
19. Social. Strategy. Delivered.
Understanding the metrics
#1 Engagement:
Click, share, retweet,
mention, comment, l
ike
#3 Activity: Number
of pieces of content
published
#2 Reach: Number of
impressions &
potential reach of your
message
20. Social. Strategy. Delivered.
Prepare for success in Social Media
To-do list
Personal Social Accounts:
• FB, TW, LI, Blog
• Position yourself as a thought
leader through what you share –
but be yourself!
• Dig around in the analytics
• SMMS
• Google Analytics
Gain Experience:
• Social Media Club
• Meetups
• Webinars
• Online: LinkedIn Social
Media Groups, marketing,
advertising
• University of Wisconsin
speakers, events
• Local conference
attendance
Altimeter – Average size of a corporate social team - 11 peopleStrategist, Community Manager, Social Media Manager, AnalystMarketing, HR, Sales
Always ask, How do we create this value?How do we earn someone’s “Like” on our Facebook page?
Just like any media buy (print, tv, radio) social requires planning and unique strategies across channels
From the graphic design to the copy, creativity, branding and design play a big role in the work we produce
Overall goal maximize awareness, build communityTasks can include but aren’t limited to creating all content (photos, words, videos, and other shareable media)Proactively and reactively publishing across FB, TW, LI, YTLink building, driving traffic, SEOResponding to community, working as brand advocates, harboring relationships, encouraging conversations, escalating issuesThese tasks are done with the goal of maximizing brand awareness, marketing impact and reach
Spredfast – allows users manage, monitor and measure from one locationRobust reporting capabilities & analytics