Voices of social causes and social media

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Social Hues

Social Hues

Voice of social causes on social media

Contact : Vinita Ananth
US Phone: 1(408) 625 7473
India: +91-9731562357
Email: vinita@socialhues.com
Social Hues on Facebook


Social Hues
Topics tracked
Topic Socially Fatal Disasters Traffic and Politicians and
relevant Pollution Corruption

Topics tracked Slutwalk Bomb Blast in Delhi , Traffic and Yeddurappa, A
Bomb Blast in Pollution Raja, Suresh
Mumbai Kalmadi, Anna
Earthquake in Sikkim Hazare
, Floods in Orissa
Keywords tracked “Slutwalk” and ‘Bomb Blast’ AND “Traffic” , “Yeddurappa”,
“Slut Walk” ‘Delhi’, ‘Bomb Blast’ “Pollution” “A Raja”,
AND ‘Mumbai’ , “Suresh
‘Earthquake’ AND Kalmadi”, “Anna
‘Sikkim’, Hazare”
‘Floods’ AND ‘Orissa ‘

Cities tracked Kolkata, Kolkata, Hyderabad, Kolkata, Kolkata,
Hyderabad, Chennai, Mumbai, Hyderabad, Hyderabad,
Chennai, Mumbai, Delhi, Bangalore Chennai, Chennai,
Delhi, Bangalore Mumbai, Delhi, Mumbai, Delhi,
Bangalore Bangalore
US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues
Causes and mentions
Top discussions:

• Socially relevant causes usually related to
women and the issues they face
256700
• Latest was ‘Slut Walk’ that already
8%
354780 took place in Delhi and Bhopal and is
12% lined up in Mumbai, Bangalore and
other metro cities

• Politicians and corruption are almost
497000 synonymous on social media with most
1870000 17% users naming both in the same tweet/post
63% in this case.
•Anna Hazare’s campaign is the
biggest example
Socially relevant
• Fatal disasters like bomb blasts, floods
Fatal disasters and earth quakes ,that require help from
Traffic and pollution public as well as the services, have received
Politicians and corruption overwhelming responses and support on
social media and microblog sites
US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues

Snap shots

US Phone: 1(408) 625 7473
India: +91-9731562357


Spread of mentions Social Hues

Blogs Microblogs Social media News
120000
100000
80000
60000
40000
20000
0
Socially relevant Traffic and Corruption and Fatal disasters
pollution politicians
Top findings:
•Microblog mentions are at least 90% more than the number of mentions on other forms of social media

• Causes do not garner as many news mentions as issues like corruption and politicians. Corruption and
politicians are covered as part of any other news coverage and get attention on microblogs and social
networking sites as well

• Information and help is offered by means of social media nowadays with people volunteering to give out
personal details on social media. Social media has become the fastest medium to find help these days

US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues
Snapshots

US Phone: 1(408) 625 7473
India: +91-9731562357


Traffic and Pollution: Social Hues
Traffic Pollution
400000
350000
300000
250000
200000
150000
100000
50000
0
Bangalore Delhi Mumbai Chennai Hyderabad Kolkata

•Traffic snarls, road rage and Blue Line buses all contribute to the ever growing number of mentions.
The mentions turned from negative to positive in 2008, ever since the Delhi Metro became functional.
There are around 71% positive mentions owing to the drastic decrease in pollution levels due to the
use of CNG and the super success of the Delhi Metro

• Mumbai seems to be the next favorite for traffic related problems. Discussions are about never
ending traffic jams and what people choose to do while waiting for the jam to clear upContact : Vinita Ananth
US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues

Snapshots – Delhi Traffic and Pollution

US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues
Snapshots – Mumbai Traffic

US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues
Mentions - Politics
Mentions

300000
250000
200000
150000
100000
50000
0

Mentions are in ‘000s

• Politics is inevitably linked to corruption in India and is evident in most mentions. Mentions again
are highest from Delhi and Bangalore. The ‘cash for votes’ scam has taken the nation by storm and
people discuss the issues extensively

• Mentions for the Common Wealth Games scam came in mostly from Delhi and a majority of
discussions about Yeddyurappa and his land scam were from Bangalore, causing a surge in mentions
in Delhi and Bangalore Contact : Vinita Ananth
US Phone: 1(408) 625 7473
India: +91-9731562357


Snapshots - Politics Social Hues

US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues
Mentions for Politics/Corruption

250000

200000

150000

100000

50000

0
Anna Hazare Yeddyurappa A Raja Suresh Kalmadi

• Anna Hazare and his campaign for the Janlokpal Bill was viral, on social media and outside of it.
People tweeted from the protest venue, urged others to take part and generally made sure that
Anna Hazare was the most discussed person

• Yeddyurappa and his involvement in the Land Scam caught eye balls in every city, more so since
he was then Chief Minister of Karnataka and was asked to step down following the unearthing of
the scam US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues
Socially relevant issues - SlutWalk
Mentions
Hyderabad

Kolkata

Chennai

Bangalore

Mumbai

Delhi

0 100 200 300 400 500 600 700 800 900
Mentions are in 00’s

• Delhi is perceived to be the most unsafe place for women with cases of injustice against women. Delhi also
gets highest number of mentions since there has been a ‘Slutwalk’ organized already.

• Mumbai and Bangalore are the next in the list with a large number of mentions for the event that
happened in Delhi as well as excitement about the forthcoming event in these cities Contact : Vinita Ananth
US Phone: 1(408) 625 7473
India: +91-9731562357


Mentions – Fatal disasters Social Hues

1800
1600
1400
1200
1000
800
600
400
200
0
Delhi Bomb Blasts Mumbai Bomb Blasts Earthquake - Sikkim Floods - Orissa
• The earthquake in Sikkim was ignored in traditional media but was discussed extensively on social media.
Delhi and Mumbai population also organized numerous relief camps and collected food and clothing to be
delivered to the effected.

• Floods in Orissa also suffered similar fate but was brought back into limelight by very influential people on
microblogging sites. Many ‘help-the-affected’ campaigns were flagged off and met with success on social
media Contact : Vinita Ananth
US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues

Snapshots - Earthquake in Sikkim

US Phone: 1(408) 625 7473
India: +91-9731562357


Social Hues

Snapshots - Bomb blast in Delhi

US Phone: 1(408) 625 7473
India: +91-9731562357

Voices of social causes and social media

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